it's a well-known escape act created by harry houdini in the '20s.ntails hanging upside down and escaping from a straight jacket. only he plans to take it up a notch. >> he was going to perform this stunt with the rope that was holding him up, upside down, on fire. >> jasen's best friend, joe chasny, works as his coordinator and emcee for the evening. he remembers the day clearly. >> we were out on site really, really early. we had to run through so many things with so many people. >> jasen's entire family is in attendance. >> how do you feel about your brother performing? >> very, very calm. >> they filmed the events of the day from a distance. >> so excited! >> the local news is there to cover jasen's story. as jasen gets ready to take the stage, the weather begins to turn. >> you maybe can't see, but there's a huge storm blowing in here. the wind is majorly picking up. and it's raining. >> night falls and the crowd is filled with anticipation. >> we were so concerned with putting on an entertaining show -- i'm telling you, it never occurred to us

. >> gotta be like harry houdini. that's gonna be a challenge. >> you gotta figure it out.hael getting out of this lease. admittedly, it's a difficult task, but in order for me to be comfortable with him running the business, i need to know that he can problem-solve, and i've only given him one thing to do. [upbeat music] ♪ >> everybody on the bikes. here we go. level 12, 80 rpm's. >> hi, tina. >> hi, marcus. >> how are you? >> how are you? i'm good. >> i brought erica and jeff with me. >> hi. >> hi, it's nice to meet you. >> the next order of business is for us to work on packaging for tina's protein snacks. in order for us to be successful, we have to come up with something creative, and it has to be unique. >> erica and jeff are part of my ad agency. they're gonna be really working with you to kind of develop packaging, branding-- >> okay, great. fantastic. >> so "sweet sena-sations." did you guys come up with this caricature? >> we did come up with it. >> i think that it cheapens your look. >> i would agree. um, i honestly feel that a caricature belongs at a carnival. >