>> heron at hartford crimson, the dealer.articular brand until say learned it's a strong brand than they buy it that way. i was always fascinated by the different t names they come up with. talking about truth in advertising we for "killing season" comes from a brand of heroin we got. inthese people are not kidding about the brands they put out. i do have a chapter in some cases, some of thehe brands, bus bunny, ms. kitty and i was upset with that because it carries you off into the park. we would play a game sometimes, any place the ambulance stopped in beautifully amulets, there was a heroin addict. k if i could pick up a bag i think it's powdered sugar but for the most part brands out there today are more like not been opposed to the kid stuff. >> that's great about the dangers of advertising or kills that are certain way look attractive to kids, not just prescription pills but any drug, it's so risky so i do see, you think there's a path forward in regard to addiction in terms of reducing the number of addicts? >> i go ov