that is quite a reception. >> let's see if we can get back to harvey kanter who is the ceo of blue nileoblems. harvey, can you hear me? >> i can. thanks for having me back on the show. >> you're very welcome. really, we wanted to get a sense as to what the move in gold is doing for your business? is it a positive because prices come down or does it have any impact at all? >> we look at it well as our model and we put that in place yesterday and no better time at this moment to buy gold jewelry than at blue nile. what is the lag time in terms of the actual price of the precious metal and let's call it on monday when it came down enormously and your customers seeing that online. >> our model is flexible and our turn over is significantly greater than the brick and mortar guys so we've been able to take a reduction on the price of the jewelry, and more importantly, the the new order will come in at the lower price. so we have res deuced prices as of yesterday by 10% on all gold jewelry. if you're somebody creating the jewelry and you're buying it ahead of time. i'm curious as to where it c