comprehend you know unoited carut hasa i did.ilge conference. >> first thing that might go right be seeing i is not goog to and help your deto man you would give mon tow charity? of course you will . it is not just whether you give it or tonight. but people are with in the business of the charity do a better job than federal government does. it is well me. it is people in the middle ass. and the amount of money that is begin. it is it the top the percent . top three percent out of that 35 percent of the people who give most of the money to charities. it is iting you billion. it helps the poor more than anything. not the money that is begin to them but invested not only to help the poor but country at large. there should be no deductions for charity or green homes and housing. i mean the charity deduction is created in 1917 and get rid of charities and let people keep their money and let them decide who is deserving. it is not the government to decide who is a charity. >> the income tax didn't exist until 1913. give me a break. >>

. >> host: hasa become more effective? >> guest: the windows.no one really knows whether it's becoming more affect this. i don't care. i'm not interested in effectiveness of advertising. a lot of people from the industry summit in learning about, which i like. the fact is i'm more interested in the social implications of this. what happens when we assist society began to define ourselves, companies began to define a common television commercials begin to define a space upon ideas about us the advertisers and marketers know about which we have no clue here but i tried to do in the book is explain how that's happening and show the jury, where it's going and why. >> host: where's it going? >> guest: is going to a point where we play well that's a different reputation world center neighbors. it may be okay a.k.a. jeweler add because they think i can buy are about to buy more expensive jewelry than you. i made it to headlines from you based upon his ideas come to an a's have the public click on the ad buy of optimistic headlines pessimistic headline.

. >> try and lock ryan lochte hasa reality show. it will follow him in and out of the pool. with his intense training the series will focus on his love life, family life, in fashion live. he is described as an endearing personality who is sexy, entertaining and fun. it is scheduled to debut in april. >> kim karsashian and kanye west bought a mansion. it has a salon, a movie theater, and an indoor and outdoor pool. the couple announced they are expecting a baby they did this deer. >> for hollywood minute i am elisabeth corridan. >> in still ahead on the kron 4 morning news we're learning more about the bar pilots who ran a tanker in to the bay bridge. the will tell you about his previous record and show you what it is like to be behind the wheel of one of these vessels. >> plus a violent start to this wednesday and one san francisco neighborhood as a shooting and stabbing happened witinches hundred yards within hundreds of feet of each other. do have a live report coming up. >> plus we are watching your wisdom morning commute as well as look at your forecast for the rest of t