they entered into a 10-year deal with hasbro inc.. elmo, cookie monster, and grover -- for the last 10 years, another company that had the rights to those characters will have to look elsewhere. he was managing director of media international, a multimedia publishing company based in bangkok. asia, inc., asisa tim -- asia times, and several trade publications. he was counsel to the u.s. senate judiciary and government affairs committee and worked in the california state legislature. he will discuss the challenges of using new and ever changing media to keep sesame street in step with today's and children. please join me in welcoming gary knell. [applause] >> thank you very much, donna. it is an honor to be here. how to start by welcoming everyone and wishing you a happy holiday. today's todd has been brought to you by the letter n and the no. 6, 6 lessons of like to discuss with you today. >> i have dresses down here. anybody want dresses? >> what are you doing here? >> i want to show off my line of dresses of course. i think i have y

they entered into a 10-year deal with hasbro inc.. elmo, cookie monster, and grover -- for the last 10 years, another company that had the rights to those characters will have to look elsewhere. he was managing director of media international, a multimedia publishing company based in bangkok. asia, inc., asisa tim -- asia times, and several trade publications. he was counsel to the u.s. senate judiciary and government affairs committee and worked in the california state legislature. he will discuss the challenges of using new and ever changing media to keep sesame street in step with today's and children. please join me in welcoming gary knell. [applause] >> thank you very much, donna. it is an honor to be here. how to start by welcoming everyone and wishing you a happy holiday. today's todd has been brought to you by the letter n and the no. 6, 6 lessons of like to discuss with you today. >> i have dresses down here. anybody want dresses? >> what are you doing here? >> i want to show off my line of dresses of course. i think i have y

they entered into a 10-year deal with hasbro inc.. elmo, cookie monster, and grover -- for the last 10 years, another company that had the rights to those characters will have to look elsewhere. he was managing director of media international, a multimedia publishing company based in bangkok. asia, inc., asisa tim -- asia times, and several trade publications. he was counsel to the u.s. senate judiciary and government affairs committee and worked in the california state legislature. he will discuss the challenges of using new and ever changing media to keep sesame street in step with today's and children. please join me in welcoming gary knell. [applause] >> thank you very much, donna. it is an honor to be here. how to start by welcoming everyone and wishing you a happy holiday. today's todd has been brought to you by the letter n and the no. 6, 6 lessons of like to discuss with you today. >> i have dresses down here. anybody want dresses? >> what are you doing here? >> i want to show off my line of dresses of course. i think i have y

i think we are really excited about engaging in a new partnership with hasbro. forward-looking company led by a very dynamic ceo who has a real vision for bringing play into children's lives. we are hopeful that we can expand the sesame street' toys and play and game experience. that monopoly and all the big gains you have seen over the years. that play experienced throughout the years, so it is less focused on what we call the fourth quarter and focused on the year- round business that we can see out there. this question always does come up about the funding and why we need support from different agencies. the resources that we get from hasbro or from other big partners of ours goes to pay royalties, all of that research and production that we are able to present to pbs and other partners around the world at a fraction of the cost that it would otherwise be to either the public broadcasting stations or to the taxpayers. we are really an example of that public-private partnership. having hasbro as a partner going forward just gives us the real foundation for gro