i've come out wearing a hazmat suit to compare has, hasbro, to mattel. i've driven on a lawnmower to treat you to looking at john deere. i can't tell you how many dollars worth of expensive gizmos i've wrecked. so i'm not concerned that too many of you will skip the homework. because you lack the proper motivation or enthusiasm. believe me, i will make this stuff entertaining for you. we have ways of making you motivated. the bottom line is that it's important for you to know why you're doing all of this work, what the point is. it's a way for you to build conviction in your stocks when the market goes down. it's a way to get an edge, one that's totally legal. even the most volatile or more calm of all stock markets. jason in new york, jason, please. >> caller: hey, jim, giving you a west indiana boo-yah. >> i'll take that in a heartbeat. >> my question was about stocks. what is the criteria you use when choosing secular stocks to either invest or trade in. >> very little research on the stock. i might be able to do my own work and be surprised as other