hasbro's a different story here. it's just pulled back here.ally don't know what the merchandisi merchandising's going to look like. it's going to be big and i would expect at some point hasbro trades at a new high into this new film. >> the implication that dan was making was that disney shares, the most recent high was pricing in all of the "star wars" hype. do you agree? >> i think it got a lot of it. but what we've also seen is all the studio and consumer product spinoffs out of the studio have always overexceeded the expectations and that these are gifts that keep on giving. so "star wars" is a gift that will absolutely keep on giving to these guys. but if i'm playing the retail side of it play walmart. i mean, play again relative value. to me something that hasn't rallied. if target's going to get a pop walter's going to get a pop. as far as i'm concerned it's the same trade. >> this whole notion of disney's recent highs pricing in the "star wars" hype it intreegds me because the recent high is 122. that's 22% above where it's trading now

she sued hasbro for $5 million. company wrongfully used her name and persona, with its plastic hamster. in addition to sharing her name, the toy bears a physical resemblance to her, that's her on the left, that's the toy on the right. faulkner has been at fox news for a decade. a hasbro spokeswoman says it doesn't comment on litigation. >>> a local community is fighting the growing heroin epidemic in a new way. the problem is so worry some, officials are launching a new wave of health. that's all new next. you're a parent. we're both busy people. so pick up my new hand prepared $20 family fill up meal. eight pieces of original recipe chicken, two large mashed potatoes and gravy, a large coleslaw, and 4 biscuits. i'll get back to ya. (door squeaking) it's finger lickin' good. mmmmmm yoplait! ♪ oh! good news everybody! there is now 25% less sugar in yoplait original. say "adieu" to that sugar. because it still tastes good ahhhh yoplait! >>> we've heard about police officers using an anti-dote to bring people back to l

. >> i like mattel and hasbro. i know your company has a relationship with hasbro. mattel has become more exciting. from the stock point of view, i was trying to figure it out. a lot of it is you. >> the number one reason mattel is more successful is they know they need to be more connected with their customers than ever before. and they can. it's easy to do it. that's amazing. it's easy. they can do it easily, fast. it's very low cost to do. i'm not abstracti ined from mat before. now mattel knows everything i own, everything i have, everything i don't have. all the up-sells. the exciting part issi iv have relationship with mattel, i have more fun. i'm enjoying my barbies more than ever, jim. >> there's another aspect, the customer in the healthcare business. you've revolutionized healthcare now. >> we have major advancements in medical technology. what makes those advances even better is the combination of information technology. it's not about electronic medical records. it's about patient relationship management too. i need to have a relationship with a patient

we speak to has brought -- hasbro toy genius from the first film in 1977. olivia: good morning. dayks are falling on labor friday only appear to be at session lows. we now have a dow off nearly 300 points with all the major benchmarks off by 1%. a couple of notes from traders saying, the jobs report was good enough to let the fed go ahead and raise rates in september. let's show you quickly the treasury markets. yields are coming up on the short end of the. selling off as traders anticipate the fed man fact move to tighten monetary policy at the next meeting and a couple of weeks. yield on the tenure down one basis point. -- 10 year down one basis point. top stories crossing the bloomberg terminal at this hour, the on implement rate has fallen to its lows level in more than seven years, since april 2008. the august jobless rate fell to 5.1%, a level the federal reserve considers full employment. employers added 173,000 jobs last month, fewer than economists expected, but revised numbers show the economy added more jobs than a first reported in both june and july. meanwhile, rich

. >> not only great for disney, but also hasbro which has the toy licenses, plus legos and retailers, particularly toys "r" us. it could accelerate their growth. it's projected half a billion dollars in incremental revenue in disney's 2016. >> one, two, three. >> and to maximize "star wars" potential, disney is turning to youtube to lure in a new generation of "star wars" fans. it's giving its maker studio stars with huge youtube followings. an 18-hour live streaming leadup to the sale. >> i think disney bringing in maker talent was smart. "star wars" is very much community based and they understand that. a lot of the people who have been very excited to play with the toys and unbox the toys are being amplified. and to be a part of that is really showing that disney, star worse and maker really understand it. "star wars" is more than a bran to some of us. it's a lifestyle. >> if this strategy works, disney will turn a new generation into "star wars" fans. the risk, all this promotion overdoes it. analysts are optimistic. i'm julia boorstin at lucas films in san francisco. >>> all righ

i don't know if it is safe or not, but maybe it is time to go out of hasbro into mattel. they made you a fortune and they don't want to give it back. >> does that mean you're more skeptical on disney, for instance, going into something like that? i do believe when i listen to the cable vision, i think about broad band, i do say that disney is a stock you want to buy, not sell. if we get a fed rate hike, there will be people saying when is the next fed rate hike. i'm busy trying to help people make money in companies. >> we're going to get to that later on in the show. we'll see you at the opening bell. at ally bank no branches equals great rates. it's a fact. kind of like mute buttons equal danger. ...that sound good? not being on this phone call sounds good. it's not muted. was that you jason? it was geoffrey! it was jason. it could've been brenda. lease the 2015 rc 350 for $429 a month for 36 months. see your lexus dealer. >>> you are watching "squawk on the street." the opening bell set to ring in about 30 seconds. finally after all of the debail and worrying about wha

it has been a huge boon for hasbro. it looks like it will be a big win for disney.s is disney's share price since 2000. a lot of this has to do with "frozen" and many hits at the house of the mouse. but clearly, star wars helping. betty: in october of 2012, when he bought lucasfilm, you can see stocks moved considerably higher. marvel seemed to be the big game changer for disney. it has paid off so well for disney, the marvel characters. olivia: it truly has. another big component is the theme parks. that has become one of the legacies of bob iger. huge investment in the theme parks. i'm looking forward to star wars land. betty: before my kids get to old, we have to take another visit to disneyland. olivia: you have to bring matt miller. betty: i'm signing off, olivia. olivia: don't go away. much more to come in the next half hour of "bloomberg market day." including the c.e.o. of draftkings. you can't miss that. ♪ this is a great place to work. not because they have yoga meetings and a juice bar. because they're getting comcast business internet. comcast business o

and hasbro is not commenting on the litigation, some have funny names and this one has a real name.ld be flattered. >> don't see the resemblance in the slightest. >> and the name. a name you can't deny. >> lets get a check of the roads right now. matt pellman is in the traffic center now. >> we look at 95, i spoke to soon, last half hour i said just volume on northbound 95 and right after that a crash happened here in the work zone northbound by cotman, you just missed it and all three northbound lanes are open again and are you about three times what you should be on the northbound travel time from the vine up to woodhaven, before you gets there on the northbound side of 95 at broad street, watch for a broken down vehicle taking out the left lane and haverford township, a crash at township line road at grove place close to the high speed station, and buck county, one in morrisville near osbourne avenue and one in northampton near holland road and one in chester county at ridge view drive, normal westbound sluggishness on the 30 bypass and willistown township, goshen road is shut do

disney and toy makers like hasbro and lego are rolling out new merchandise ahead of the december releaseake every weakens much fans lining up outside stores in times square waiting for midnight to arrive. eager to get their hands on memorabilia from the seventh installment of the hit movie franchise. it's part of disney's massive marketing blitz. introducing merchandise in 15 cities and 12 nations worldwide. >> from toys such as kyla cross cord lifesaver that lights up and has sound and vibration to our elite series dye cast collectible act figures. we also have a fabulous choice of roll play costumes for ray, the captain, kyla that we're so excited to be to introduce to our fans. >> force awakens blasts into theaters december 18th bringing back harrison ford and mark hamil from the original films. >> relaxing outdoors hit new record breaking heights just in time for the holiday weekend. >>> the world's largest hammock is now on display in new jersey. take look. the hammock 65 feet long, 31 feet wide that's about 10 times the size of a normal hammock, it was sponsored by king digital ent

disney and toy makers like hasbro and lego are rolling out new merchandise ahead of the december releaseens. fans lined up outside of stores in times square waiting for midnight eager to get their hands on some hem biehl ya'll from the seventh install many of hit movie franchise. it's part of disney's massive marketing blitz introducings merchandise in 15 cities and 12 nations worldwide. >> from toys such as kyla cross guard light save that lights up and has vibration to our elite series dye cast collectible action figures. we also have fabulous choice of role play costumes for ray, amount, kyla ren we are so excited to intro douse to our fans. >> sounds like it. the force awakens blasts into theaters december 18th bring you back beloved stars like harrison ford and mark hamil from the original film. >> how does a free buzz courtesan. the haircuts taking place on the battleship new jersey. it's the same spot where sailors get their haircut. if you didn't make it out there you still have time. more free haircuts are happening tomorrow from 10:00 until 2:00. >>> well, relaxing outdoors hit

joining me now, joe senior global marketing manager hasbro, one of the guys behind the star wars toysseconds to show me that i can buy for my six kids and nine grandchildren. >> i would definitely focus on our blade be builder system, the first time we're letting kids create their own light saber, they can create and customize across the board and run wild with this. stuart: i've got the toys. >> you have the toys? that's where they are. stuart: yes, this thing here. okay. this lights up i do believe. okay. this -- >> you're making it tricky for me. i can't see what you have there. stuart: it's on red, it's a sword, what's it called again? >> light saber. stuart: how much is this, joe? how much? >> that is -- the srp on this is 199.99. that's a special light saber, our black force light saber. stuart: $200? >> it is. >> yeah,. stuart: it's heavier. this is $200? >> yes. >> it's the closest thing to a real light saber you can get. >> all right. you go. stuart: no wonder you expect to bring in 5- $6 million. here i have this -- who is this? >> new character. >> it's a new one. >> the fe

not only great for disney, but hasbro, which has the majority of the toy licenses, as well as lego andoy retailers, including toys 'r' us, amazon and walmart. because of the unusual way that disney is rolling out these hundreds of products, starting three and a half months before the new film hits theaters, licensing expert marty bronstein says that the disney is expanding the total merchandise potential. >> figure four to six weeks maybe in front of the film is when the second wave of merchandise is going to appear. this way everybody gets a couple of different bites of the apple. >> bronstein is bullish, but he said the only risk is that disney potentially overdoes it, too early and stores overstocked merchandise, but at this point that doesn't seem too likely. guys, back to you. >> a lot of fan boys and girls waiting for their stuff this weekend. >>> he helped the president get laughs earl year in the year. >> in our fast-changing world, traditions like the white house correspondents dinner are important. >> i mean really -- what is he saying? and jeb bush, do you really want to do

. >> we should know hasbro has the licensing for this. the stock up 39% this year.traders are playing this. >> it's going to be a big story for disney stores. for walmart, for amazon, for target, for toys 'r' us, all the retailers who are going to try to grab a piece of the action as we head into the holidays. the "washington post" with a great piece today arguing that people are even looking at the toys not because they want the toy, but because they want any insight into the plot of the film. which doesn't debut until december 18th. >> who is going to admit wanting the toys, carl, you don't want that thing, do you? >> i do. >> i still have time to see all six movies. >> good weekend, guys and good weekend to you, we'll see you tuesday, let's get to the judge and the half. >>> welcome to the halftime show, let's meet the starting lineup. jim lebenthal along with josh brown, stephanie link and jon najarian. our own steve liesman is courtside today. chubby chipotle, a snarky new ad picking a food fight with the fast casual company. our own experts debate the stock's

we speak to has brought -- hasbro toy genius from the first film in 1977. olivia: good morning.n labor friday only appear to be at session lows. we now have a dow off nearly 300 points with all the major benchmarks off by 1%. a couple of notes from traders saying,

. >> i'm thinking back to the op ed and he alluded to basically under armour, hasbro saying the chineset these brands, they want authenticity, that market potential perhaps still to be tasked. >> there's no doubt about it, there's very much power in brands. look at this week. red hat and race guidance, i mean, those are beg your pardon lar names but they are not consumer names. general mills, autozone. so let's just take a deep breath and listen to what these companies have to say. >> i love what general mills had to say is that people are eating cereal game. >> they will come back to these stocks when the sentiment improv improves. >> stocks are coming back today on hopes that janet yellen will strike a dovish tone. it's the first time she will be speaking since last week. >> it's been one week since fed chair janet yellen capped interest rates unchanged. here is a look at on asset classes have performed. stocks, the dow, s&p 500 and nasdaq are all lower by around 3% with transports leading the decline down 5 rs due in part to the strength of the u.s. dollar even though some say there'

. >>> hasbro upgraded by piper jaffray from underweight to neutral.t benefits from the upcoming introduction of new "star wars" themed toys. up by 2.7%. >>> morgan stanley upgrading general mills to equal weight from underweight citing a more aggressive managing of costs. the stock is up by nearly 2%. cbs announcing its cbs sports unite will allow expanded streaming of in nfl games on portable devices. the stock marginally lower. >>> the major indexes are all higher today but not yet making up for yesterday's big loss. if you're looking for opportunity, you should always be because stocks are a long-term value proposition. where would you put your money? mark travis says take a look at mid and small-cap stocks. ostensibly, mark, i'll read your mind or your guess notes, that small and mid-cap stocks tend to be more domestic centered, talking about klein and brazil and these other problems. are you looking homeward, angel? >> brian, we'll look anywhere for a disconnect between price and value. we found things really across the globe. these hiccups with

that's a boost for disney and hasbro which has the majority of the toy licenses as well as lego and retailerslarly toys r us. to build excitement and appeal to a younger generation disney a leveraging its acquisition of makers studio. given them the new products to unbox in an 18-hour live stream that is leading up to force friday that live stream is going on right now. disney's strategy works licensing experts say is it will maximize the merchandising potential, it will get die hard fans and maker studios fans to go out and buy products now, as we get closer to the launch we will get more of the traditional toy buyers who are looking to buy toys for their kids in that holiday season. >> it's fantastic marketing, hats off to whoever came one force friday, but is it actually going to the stock higher? is it going to move the needle? >> in terms of the merchandise sales it will move the needle. the fact that they are selling the toys over that three and a half month period, licensing experts say they are really getting multiple bites at the apple, sell some now and continue to roll out products

. >> a lot in the box for just that at "barrons" we think disney hasbro target you are going to see a>> of course, stocks gotten killed. >> good time "star wars." >> we like disney stoksz gotten oversold something like this is exactly the tonic to sort of get investor attention focused back on them. >> is that what you think is going to happen with this film? >> oh, definitely, definitely it is going to be a free-for-all between now and december 18, it is crazy. >> eric moro, paul, and phil orlando i want to thank you gentlemen for being here today thank you so much we will see you soon the jobs' report special, every angle of the report covered with charles payne monsters joany court inner going to tell us where jobs issue we are back in one minute's time. so what about that stock? sure thing, right? actually, knowing the kind of risk that you're comfortable with, i'd steer clear. really? really. straight talk. now based on your strategy i do have some other thoughts... multiplied by 13,000 financial advisors it's a big deal. and it's how edward jones makes sense of investing. vo: ak

premarket andn 6% finally, the key wall street upgrades and downgrades -- goldman sachs agreed to by hasbroche bank raised to buy and ubs cut to neutral and bank of america raised to buy. i am bill malone. tom: thank you so much. greatly appreciate that. live breaking news over your bloomberg terminal, your bloomberg terminal in the car, on your cell phone calling down the street, you can type, and go. michael? mike: i can't remember the fed meeting which was so much of a narrow call that nobody really knows how they are going to go. is stillnchflower with us, a monetary policy maker at the bank of england. you talk about that they will go in and discuss stuff and all the they wantents tell me to hear the discussion but given the complexity of the statement, don't they really have to get this ready in advance? isn't there a lean already into the meeting on which way they will go? danny: there probably is. the likelihood is that there was a proposal on the table that was discussed. eventually it will come down to a vote and deals, if you like, will be done and their movements in the data ove

hasbro upgraded to overweight from neutral at piperoffry.ll back and there should be help from the star bars-themed tours. >>> college football kickoff week. the rutgers university star let knights closing out training camp with an offense versus defense dance battle. there you go shake it out. kevin wilkins the consensus winner. they are opening their season against norfolk state. >> see how effortlessly he did the worm? >> glad you are opening with a powerhouse game like norfolk state. >> the smack talking guns. >>> coming up, friday's jobs report, adp private payrolls in a few minutes. mark zahnby here to break down the numbers. ♪ no student's ever been the king of the campus on day one. but you're armed with a roomy new jansport backpack, a powerful new dell 2-in-1 laptop, and durable new stellar notebooks, so you're walking the halls with varsity level swagger. that's what we call that new gear feeling. you left this on the bus... get it at the place with the experts to get you the right gear. office depot officemax. gear up for school.