"hatzalah" is hebrew for "rescue".an initiative with this name fi quarters in the 1960's where volunteers got together to organize emergency assistance. the social entrepreneur, eli beer, has taken this model to a new level. he founded united hatzalah of israel, a network of trained volunteers who often beat the official emergency services to the scene. >> sit down. >> it can happen anywhere and to anyone. this man has trouble breathing. his life could be in danger. and every second counts. the paramedics from united hatzalah of israel are pretty quick. it takes them just 90 seconds to respond to an emergency. they provide first aid in a jiffy. and there are normally two of them to help. eli beer is the founder of the unique emergency service. his goal is to save people's lives. this emergency in a jerusalem park has been recreated for the cameras. there's a similar incident 500 times every day in israel. >> i am really proud of you, and i am happy you're alive. >> muhammad assaly works as a volunteer at hatzalah. and