they've tried hipsters, rap songs, they havetrived adam levine, still not selling. check out the latest lame attempt to trick our youth into buying something they can't afford and don't need. >> i'm lebron james. i know how important it is to take care of yourself, your friends, and your family. that's why i want to tell you about the health insurance marketplace at health cacare.go yorb cow find an affordable health plan. the deadline to enroll is march 31st so sign up now. you never know when you might take a hit. spread the word and get covered today. >> all right, greg, you want to kick this off. by the way, it has to cost a lot to hire lebron james to do this. >> i think he probably did it for free, hello. >> nothing has something been sold so hard. what is driving me nuts, it's the how -- this is how they try to win. they have to enlist the cool kids, the hip people, to apply peer pressure on the rest of the kids in class. like, if you don't do this, if you don't get into obamacare, if you didn't vote for obama, you're just not cool. that's why they rely on ce