it is called hbonow. here is a look at what it offers. >> ♪ i get high i love to get low so the hearts keep breaking and the heads just roll 1, 2, 3, they're gonna run back to me they always want to come up and never want to leave oh, oh, oh ♪ >> wow. >> now? >> say that word again. >> now. charlie: richard plepler at this table for the first time. in the interest of full disclosure, richard plepler is a good friend of mine and has been supportive of this program. tell me about the decision to stream and how you came to it and what are the implications and what does it say about the future. richard: we want hbo to be available, quite simply, in as many ways as possible for a vast part of our audience and potential audience. there are 10 million homes in the united states that only have broadband subscriptions. previously before the introduction of hbonow, those people were not able to get hbo. we wanted to open up the possibility, expand our audience, make hbo as accessible as possible and that is what th