>> guest: well, i think if you look at the news of late, heartbleed bug, the target breach, more ande often these stories are coming up. and i think if you were to ask the average user, ie, right before christmas, you know, christmas time if your debit card or credit card got shut down, would a $300 investment over the course of a year been worth it for your peace of mind, if you will, tie to your bank, tie to anything that that's sensitive and critical to you? i think most people would say yes. i know i would. that's one of the big things. and as time goes on and technology increases, you know, obviously, the price points start to decrease and volume picks up. >> host: who developed this technology? >> guest: we did. self-proprietary to eye item lock. we're headquartered in manhattan. our technology is in new jersey, and we manufacture in the u.s. >> host: michael fiorito of eye item lock, thank you for your time. >> guest: thank you very much. >> host: michael boczek is the founder of descartes biometrics out of seattle, washington. what is descartes biometrics? >> guest: we're a u