and former liberal organizer, grover norquist and heather higgins, president of independent women's voiceheather, let's hear what you have to say about this. >> >>. >> i hope there are slides for anyone at home or on c-span. there was a super bowl this year who saw it? this is one way to tell you what happened? this is ed sabol, whose nfl films changed football from a simple tale of wins and losses to an epic tale of human struggles, successes and disappointments. so this is another way to tell the story. tell me a fact and i'll learn, tell me a truth and i'll believe. similarly, at a meeting of environmental grant makers a few years ago, there was much anxiety about the fact that the science wasn't holding up and the data was being challenged until one member got up and said, remember our stories will always trump their data. we focus on talking to the base with messages that may or may not be effective with other voters. democratic strategists on the other hand start differently. they divide the political world into base swing and reach voters and generally they don't speak to their bas