heather, you know these teens don't know it providing fuel for illegal industry, underground network of child molesters and perverts. the photos don't die and kids forever pay the price. l.a. county sheriff jim mcdonaldan open letter said they investigated 500 cases of boys and girls as young as eight, posting nude photos of themselves. this year alone, more than a case a day. all too often these images end up on the internet or in the hands of child predators some who actually make contact with these children with the specific intent of luring them into a relationship, extorting them for additional photos and videos or in some cases even money. >> from the time i was in high school to now, things are changing. like the times are changing. it is getting worse and worse. >> i think it is good parents being aware of it. a lot of parents don't assume their kids are doing it. reporter: why is it happening? no surprise celebrities are doing it. role models like kardashian, lindsay lohan, justin bieber, dozens of hollywood a-listers begging for attention, post naked photos of themselves, telling parents contrary to what they think, the photos do not disappear. >> i have a 15-year-old daughter, that is terr