half-hour later this horde of photographers and reporters were all walking into her house and up to hebedroomr oscar. (stephen schiff) in terms of career management, the joan crawford story is a great shining example, at every stage of her career, as she grew older, as what she was doing faltered and the next thing took over, she could be the woman scorned in "mildred pierce" and come back and win the oscar. she could adjust her morality in a way, to her looks, to her image. you know, that face changed more than any face in movie history. she knew how to keep an audience going madonna-like. we think of madonna as being kind of immortally in touch with the public pulse; not like joan crawford, that was decades. i think once the public has embraced you, unless you're a momentary fad or you physically change a lot, or you've done something ... loathsome, that will forever turn them off -- one of those three, which are all rare. other than that, once a star, you can probably be one again. you're just orbiting around the dark side of the moon. you just have to find the intersection between what yo