consider heckmann, hek.his company is essential of helping oil and gas drillers responsible for dealing with the massive amounts of wastewater created by hydraulic fracking. heckmann operates many of the big companies. but not all of them putting it all down their own wells deep underground or cleaning up with their own water recycling trucks. here's the rub. because of of a stunning decline in natural gas prices, companies have been cutting back their drilling, which means there's been a lot less demand for heckmann's services. that's why the stock was down 59% year to date, way below when we heard from the ceo on "mad money." but they're not willing to take it lying down. but management knew they had to do something. last night they did something and something big. they buying a private company. this deal makes heckmann the largest player on this and gives them the largest exposure in the shale in north dakota. and more than prudhoe bay in the '60s perhaps. and we know oil exposure is much better than natu

that's dick heckmann, chairman and ceo of heckmann corp. yes, some of us didn't give up.turns out it was right not to give up. it still is. after the break we'll try to make you more money. >> coming up, social status. it's been a nonstop slide for facebook since going public and losing nearly half its value. but who's really to blame for its sagging share price? cramer's answer may surprise you. and later, sunshine. since sunrise senior living ceo appeared on the show last year, its stock has more than doubled, receiving a takeover bid at a 62% premium. but are there other bidders that could still drive it higher? cramer asks the ceo next. all coming up on "mad money." >>> say what you will about facebook, the ipo was a fiasco, the stock is a disaster area and the company mite very well be run by a bunch of jokers if not midnight tokers, and we've all been wondering where in the world is waldo zuckerberg, although we were gratified tonight that he filed with the government saying he won't sell his shares for at least a year. hallelujah! i'm not here to blame zuckerberg f

not necessarily heckmann, but heckmann did that addition. they just added this one. @brownsugarsoul. she writes you are the sexiest man on tv, boo-yah, heart. now i read that and i thought it was tweeted to the wrong person. how can you go and tweet to someone else and have it land in my column. the second, though, was to say i favored that tweet. and the third was a follow-up dinner -- no. it ended with the update. here is another tweet from @sgunderwood. friday boo-yah, jim. do you think unp and pacific corp. will split? union pacific is a phenomenal company. we don't care if it splits. what you care about is the fundamentals. that's what matters. i like union pacific. stephanie link, the research director and i, we are so mad at ourselves that we didn't pull the trigger at union pacific, yet we still think if it went down three bucks we would buy it in a heart beat. here is jim. i bought 60 shares of kayak software corp. about a month ago at $32.90. should i sell, hold or buy at a lower price? i bought abbott labs. i'll be there serving bagels there on sunday. kay

think sunrise, sprint and right now think heckmann. that's how we speculate. wisely.iel in kentucky, please. daniel. >> caller: boo-yah. >> boo-yah! >> caller: calling from the state that gave the world bourbon. what's your take on lxa? >> you're in the state that gave us beam. you're in the state that gave us brown foreman and you come with lexmark? it's a loser. look at the shelf. your local tavern and you will do better. there's some sage-like advice. john in california, please. john. >> caller: jim, love the show. boo-yah from sacramento valley, california. >> i love california. what's up? i make long plays on natural gas. it doesn't work because they have problems with it. it doesn't track. if you want pure natural gas, i'm going to tell you to be in chesapeake. might be conoco which is much more even and not, say, challenged. neil in florida, please. neil. >> caller: boo-yah. this is neil in florida. i have a question on zynga. what should i do with it? hold, buy or sell? i'm almost $20,000 down on my position. >> i saw today zynga had a new style and i read clo

. >> i think heckmann is turning into a world class amelioration of pollution company for fracking and drilling. the stock had a monster move from three to almost five, and i think at this point, you've got to let it cool off. it remains a speculative stock that i like and want to buy. let's go to steve in new york. steve? >> caller: hey, jim. thanks for taking my call. hcn. >> i was telling people that that secondary is going to be good because they're buying sunrise senior living. i think hcn is still a good buy. matt in michigan. >> caller: yes. simon property. >> another one did a deal and i think that's expanding. hgn, those are for me. and that, ladies and gentlemen is the conclusion of the "lightning round"! [ male announcer ] if you believe the mayan calendar, on december 21st polar shifts will reverse the earth's gravitational pull and hurtle us all into space. which would render retirement planning unnecessary. but say the sun rises on december 22nd, and you still need to retire. td ameritrade's investment consultants can help you build a plan that fits your life. we'll even

. >> i think heckmann is turning into a world class amelioration of pollution company for fracking andhad a monster move from three to almost five, and i think at this point, you've got to let it cool off. it remains a speculative stock that i like and want to buy. let's go to steve in new york. steve? >> caller: hey, jim. thanks for taking my call. hcn. >> i was telling people that that secondary is going to be good because they're buying sunrise senior living. i think hcn is still a good buy. matt in michigan. >> caller: yes. simon property. >> another one did a deal and i think that's expanding. hgn, those are for me. and that, ladies and gentlemen is the conclusion of the "lightning round"! why should golfers take 5-hour energy? playing golf all day can make you tired. i've been taking the product for about a year. and, after taking 5-hour energy, i feel more energized. i have more energy. you know, i'm not tired anymore after taking it. i was skeptical but i decided one day i'd try it. 5-hour energy works fast. i have the energy to get through a meeting, to get through a workout.

put it in the category of heckmann, some money you got mad at.understand it was speculation in oil. first, company's hep-b vaccine has already posted incredible trial results. it uses a students that you add to the vaccine which increases the body's immune response making it much more effective. if dynavax were the first to try this approach with the fda, i don't know if i would be willing to try this, because the fda is very trough on trail blazers. however, the fda has already approved a cervical cancer vaccine. that means we have precedent that the fda is willing to approve vaccine likes the one dynavax is developing. it makes me much more willing to take a chance. yes. let's call it a flier on this one. now the fda panel meets in november. that's why i say you have plenty of time to do your homework, and why if it goes up on monday, tuesday, wednesday, just wait. because they don't wait until november to consider the heb-b vaccine. based on the data, i think they're going to have a hard time being anything other than positive. we saw that 95%

they have all heckmann. i don't want people to do that.from @jackomas23 he says #madmoney, am i diversified? and he's got apple, amazon, aig, nike, jpmorgan. this guy's got a lot of my -- thanks for helping out the little guy. you're quite welcome. let's take a look at this. jp morgan, one of the largest banks. amazon is a retailer. aig, this insurance company, this is technology, apple. and obviously that's sporting goods, shoes. all right. i am going to say that you can't own both jpmorgan and aig. that is not diversified. i think that this gentleman needs a health care company, and therefore i am going to add -- we just praised pfizer. let's give him pfizer, a little more balance there. and i would prefer to sell jpmorgan to aig. let's go to andrew in texas. andrew? >> caller: boo-yah, jim. >> boo-yah, andrew. >> caller: all right. i've got apple, aapl, bristol-myers, bmy, gld, aig, and wells fargo, wfc. >> let me take a look at this. oh, boy, a lot of controversy here. aig and wells are both financials. we can't own two financials, eve