hedonic adaptation. first we need whatever it is a day. and then we need well, that's not good enough. two and then we need one that's better afpblet then pretty soon we're replacing things just because we've been conditioned to think that new, bigger is better. we adapt it to. and the level of satisfaction is inner peace and happiness. that comes from inside. but the more stuff we get doesn't make us unhappier. it's temporary with the happiness. scombr and that way >> and that way we're going to receive as consumerism. i said that was 2006. i was wrong. that was 2004. at that time it was probably 20,000 a year per capita g.d.p. there's a coca-cola and fanta sign. they talked to these people into putting up their signs. stores never had names before because they never knew anybody. but now -- now this came until and there's a whole level of demand for products that is really not necessary. now, we think what do we really need? >> we need water. now we think we need soft drinks. we need whatever it is that we need drinkingwise. and the body

hedonic adaptation. first we need whatever it is a day. and then we need well, that's not good enough. two and then we need one that's better afpblet then pretty soon we're replacing things just because we've been conditioned to think that new, bigger is better. we adapt it to. and the level of satisfaction is inner peace and happiness. that comes from inside. but the more stuff we get doesn't make us unhappier. it's temporary with the happiness. scombr and that way >> and that way we're going to receive as consumerism. i said that was 2006. i was wrong. that was 2004. at that time it was probably 20,000 a year per capita g.d.p. there's a coca-cola and fanta sign. they talked to these people into putting up their signs. stores never had names before because they never knew anybody. but now -- now this came until and there's a whole level of demand for products that is really not necessary. now, we think what do we really need? >> we need water. now we think we need soft drinks. we need whatever it is that we need drinkingwise. and the body