mark hedrick has run a souvenir shop on the times' main street for over 20 years. marketing is a stronghold in any kind of market like this the there was very little marketing done when the concert was done in fact that to the best my knowledge there was never a shirt sold. now the marketing stuff came after the fact. but here in the town you know we still like to take advantage of that. the local economy is benefited greatly since the festival took place and it doesn't matter now that it was held over 90 kilometers away in the time of bethel. this night i think it's just i think it's not just people who are here and. that feeling of woodstock like this special place for people like the people that believe in peace on earth this is the place. back at mark souvenir store business is steady who says tourist numbers are up despite this year's festival being canceled the lure of woodstock remains unfettered we do get visitors and many people claim to have been woodstock and. maybe they were. i think there was an article a number of years ago. the number of people who c

sixty's hippie culture is still ever present but has woodstock become somewhat of a theme park mark hedrick has rose souvenir shop on the town's main street for over 20 years he says woodstock merchandise didn't play a role 50 years ago. to the best of my knowledge there was never a shirt. that no other marketing stuff came after the for. but here in the town you know we still like to take advantage of that. the local economy has benefited greatly since the festival but why do people come here when many of them weren't even born when the festival took place back in 1969. i think it's out . here. feeling of this special place for people like the people that believe in peace and peace the place. back at mach souvenir store business is steady he says tourist numbers are up despite this year's festival being canceled the allure of woodstock remains unfettered. we do get visitors. many people claim to have been a star. maybe they were. i think there was an article a number of years ago. the number of people who claim to have been at woodstock is probably closer to like 5000000 residents. the num

mark hedrick has run a souvenir shop on the thames main street for over 20 years. marketing is a stronghold in any kind of market like this the there was very little marketing done when the concert was done in fact that to the best my knowledge there was never a shirt so. now the marketing stuff came after the fact. but here in the town you know we still like to take advantage of that. the local economy is benefited greatly since the festival took place and it doesn't matter now that it was held over 90 kilometers away in the time of bethel it's been 50 years since the woodstock festival and the town of woodstock still draws thousands of tourists every year but why do they come here when many of those weren't even born when the festival took place back in 1969. this night i think it's just i think it's not just people who are here and. that feeling of woodstock like this special place for people like the people that believe in peace and this is the place. back at mark souvenir store business a steady who says tourist numbers are up despite this year's festival bein

. >> reporter: that's how jeff hedrick feels. >> we get power outages here often. i would say maybe three to four times a year. it's usually around the same time of day, too. >> reporter: according to pg&e, more than 3,500 people in alamo, danville and walnut creek were without power. temperatures rising past 100 degrees in some cities like concord. that's why contra costa county fire pulled second alarm on this house fire. >> so that we could rotate crews in and out, not only inside the house but off the roof and into a rehab area where they can get >> you got me, buddy. >> reporter: no work going on here. just a lot of playing around. highlands elementary school in pittsburg getting an extend eek with my babies. but the reality of it, you know, paying for daycare and just different things that i've got to compromise with now. >> reporter: cheryl hurd, "today in the bay." >>> you couldn't catch a break from the heat in the south bay. today will be the same. nearly 30,000 students return to class at san jose unified yesterday. some of them going home in what felt l

mark hedrick has run a souvenir shop on the thames main street for over 20 years. marketing is a stronghold in any kind of market like this the there was very little marketing done when the concert was done in fact that to the best of my knowledge there was never a shirt so. that now the marketing stuff came after the fact. but here in the town you know we still like to take advantage of that. the local economy is benefited greatly since the festival took place and it doesn't matter now that it was held over 90 kilometers away in the time of bethel it's been 50 years since the woodstock festival and the town of woodstock still draws thousands of tourists every year but why do they come here when many of those weren't even born when the festival took place back in 1969. i think it's just i think it's not just people who are here and. that feeling of woodstock lived a special place for people like the people that believe in peace and this is the place. back at mark souvenir store business a steady who says tourist numbers are up despite this year's festival being can

. >> reporter: that's how jeff hedrick feels. >> we get power outages here often. i would say maybe three to four times a year. it's usually around the same time of day, too. >> according to pg&e more than 3500 people in alamo, danville, and walnut creek were without power. temperatures rising past 100 degrees in some cities like concord. that's why contra costa county fire pulled second alarm on this house fire. >> so that we could rotate crews in and out, not only inside the house but off the roof and into a rehab area where they can get water. >> you got me, buddy. >> reporter: no work going on here. just a lot of playing around. highlands elementary school in pittsburg getting an extend vacation because of a broken air-conditioning unit. >> i get an extended weekend with my babies. but the reality of it, you know, paying for daycare and just different things that i've got to compromise with now. >> reporter: now, you have to make some compromises if you want to sy cool, like stay indoors if you can. like jeff said, it's going to be another hot one tomorrow. rep

if i remember this right, the great hedrick smith who was there the potable correspondent was forced make a choice either the times were going on to be and that has all changed because. host: keith roberts did the same thing. guest: okay. it was a different era. went on and he comes into existence, then newspapers change their mind in magazines and they want you to go on tv ycause it's a way of getting the story out in the business and egos and journalist get paid on contracts with msnbc or cnn or fox or whatever. and the publications are for. i just read the other day, the times is pulling back and if i remember this right, the new york times. host: with ms. rice? guest: i'm running low on my supply lines. but my only point is, theul pendulum swings and it's a little bit of a couple key question because the old idea journalists were so objective that they were not going to be and give your opinion and you are violating the wholeio journalistic's. as journalism changed, i became less self-consciously objective and more analytical and an analysis get you toward opinion and all gets me