. >> our third panelist is heidi gibson. i love this. commander in cheese. the american grilled cheese kitchen. welcome, heidi. she has lived in the bay area for over 25 years. splits her time between working in tech as she builds software for small businesses and owns and operates the american grilled cheese kitchen. she took five years off to open the local restaurant chain the american grilled cheese which she owns with her husband. she published two cookbooks and is on the board of the center. a nonprofit that has coached hundreds of business owners how to start and grow their dream businesses. she has a bachelors and fashionters in engineering -- batch -- bachelors and masters. >> co-founder of assembly hall. ron worked in corporate retail for more than 15 years. he has worked on various merchandising development roles for bay area taylors like gap, levis, pottery barn. he has worked in action sports and played roles for paul frank. he met his wife while working for the gap. they have had various roles at banana republic. after years of chasing gigs betw