chris and heidi powell have been in the business of transforming lives for a long time.he health and fitness experts gained notoriety on their hit show extreme weight loss where they helped a select few lose weight on the show every season. when the show ended, the couple finally had a chance to turn their attention to the rest of us. they've built the transform app. now anyone can follow chris and heidi's workouts, nutrition advice and coaching one-on-one. >> the partnership between chris and heidi powell is not for the faint of heart. between their four kids, multiple businesses and working out, this dynamic duo never seems to sleep. >> raise your knees up to your chest and do 20 seconds of these jackknife crunches. >> the personal trainers and diet and fitness experts became household names during their five-year run as the host of abc's extreme weight loss. >> mike, you are a champ. 240 pounds. >> i love it. the scope of the show limited them to helping a few people each year. >> one of the biggest struggles for us on the show, we could work with 15 people in a seaso

the partnership between chris and heidi powell is not for the faint of heart.etween their four kids, multiple businesses, and working out, this dynamic duo never seems to sleep. >> raise your knees to your chest, we're going 20 seconds. >> the personal trainers and diet and fitness experts became household names during abc's "extreme weight loss." >> you are a champ. 240 pounds. >> i love it. >> but the scope of that show limited them to only help as few people each year. >> one of the biggest struggles for us was on the show. we could work with 15 people in a season. that's it. but the problem, though, is that when every single episode starts off with i wrote a letter to chris and heidi and they answered my call, then when they air that episode around the world, we were getting i mean tens of thousands of letters, which is really overwhelming because who are we to say no when basically everyone is sitting back and watching us transform 15 lives, there's 150 million lives that need to be transformed out there. >> reporter: since the show finished, u they've wri

coming up on msnbc, your which is business, we'll show you how chris and heidi powell built a digitalness empire. after launching two successful companies, he hit rock bottom. >>> the founder of this company says her pillowcases improve hair and skin while you sleep. she convinced shop fie to feature their product in pop-up stores. we have your back with information and advice to run your companies. that's all coming up next on "your business."