heidi, tyra stomping down the runway. >> you look at all these gorgeous women just strutting and confident. so much power and so much beauty. >> reporter: with iconic performances for taylorft -- ♪ ♪ as long as you love me ♪ >> reporter: and justin bieber. ♪ whoa whoa ♪ >> reporter: but it all came crashing down in 2018 after a series of scandals, including controversial comments in "vogue" from one executive about transgender and plus-size models. >> i knew i had a pretty sensational interview on my hands. pretty much from start to finish, i was jaw on the floor. >> reporter: and as for the show itself, its models were getting skinnier and skinnier. >> we didn't see new talent, we didn't see diverse bodies. selling the fantasy was more important than catering to everyday women. >> reporter: for years now, victoria's secret, once the largest lingerie retailer in the u.s., has tried to overhaul its image. the brand quickly moving away from the iconic scantily-clad angels to naming ambassadors instead, including trans model valentina san pie and athletes like megan rapinoe. >> it remains to be seen if these efforts are enough. let's see that it's not just jumping on a trend