heiko lunsmann?that's me. >> okay, we would like to inform you that your family here with us, under our custody. >> reporter: two days after his wife and child were kidnapped by abu sigh yaf in the philippines, he got his first ransom call, a man who called himself mr. so. >> just give me a name. >> reporter: mr. so was calm, business-like, like he'd done it a hundred times before. in fact, he was the voice for a violent separatist voice known for executing prisoners, beheading, usually. >> we would like to tell you that, uh, we need 10 million u.s. dollars for the release of can you hear me? >> and i just was thinking, are you losing your mind? who you think you got? just couldn't believe it. $10 million. from me. >> why would they think he had 10 million? perhaps they watched the internet. in lynchburg, the kidnapping was big news, with tv crews across the street and captured him driving his used mercedes coupe. >> there you are in your fancy car. you must be worth millions. >> that was a wrong, wr