. >> no heimann, no diamond. that blew up on the internet after a facebook group was greeted with that same name. >> there been on twitter with this no heimann no diamond. people have said it's revolting. upset by this. i want to speak with someone who might understand why this was created in the first place. so i spoke to dean over skype. he is part of the coalition for men and he is also immense right activist. >> there's a lot of women who expect that if they have a lot of commitment to things in their man. whether he's tall, rich, or handsome. our culture doesn't. our culture doesn't discuss what the men want. i see this # more of expressing frustration more than i truly must have the virgin bride. >> they focus of much on virginity it's not so much about that. guys are realistic but it's more about the fixation and society have with the diamond. the bling. >> if you look at history, what does the ring represent. it represents the man's ability to buy things and do things for the woman. we are still keeping t