but bringing heineken into the mix just is not right, say some fans. for them, the aston martin cars are fine, but not near. >> he's not supposed to drink beer. he's supposed to have a dog bearing -- have an expensive champagne. cracks between the action, does drink his trademark a vodka martini. the presence of the beer in the film is subtle, but the producers got a big bucks from heineken. a third of the $150 million budget came from different product placement deals, as reported. >> it is a necessity. people make such a big deal out of it. it is unfortunate, but we get movies made. that's all that matters. movie made and everybody wins. >> it is a necessary evil? >> i think it is, in a way. it's not like it is something new. it's been happening the last 50 years. i don't see it as such a big deal. >> but some directors to see product placement as a big deal, because the impact it can have on us if it controls filmmaking. >> befriended person who gives the product placement money will be on the set giving instructions -- the friendly person. >> the f

. >> also heineken. >> jimmy: also heineken, as well. right. so tell us about this movie. play kind of like a lackluster biology teacher who gets inspired because they're going -- they're suffering cuts in the school and losing the music program, which is taught by henry winkler, the awesome henry winkler. >> jimmy: the fonz. >> the fonz. the greatest -- nicest man alive. >> jimmy: definitely. he's definitely the fonz. >> that's all you have to say. you carry that with you. so i end up trying to find different jobs to support it and keep the music program going and i end up getting into mixed martial arts, and if even i lose, i can make some money. if i keep doing that, i can make enough money to save the music program. >> jimmy: and you brought a clip along with you tonight. >> yeah, i didn't. i was rushing out of the house and one of my kids -- >> jimmy: all right, it's okay. >> -- had a blowout. >> jimmy: it's not a big deal. >> no, but i tell you what i did. i feel bad about not having the clip with me. i got something better for you guys, because you guys deserve it.

but bringing in heineken into the mix through an advertisement in the film itself just isn't right to say some bond fans. placing cars in double a seven films is fine. it goes with bonn's image. >> he is not supposed to drink beer, he is supposed to have 54 dib -- don perignon. i can't help but feel like it is selling out a little bit. >> at one point, he does drink his trademark law of the martini. the presence of the beer is subtle but the producers got a big dollars. it is being reported that the third of the $150 million budget came from different product placement deals. >>ls what are your views? >> is a necessity and people make such a big deal out of it. it is unfortunate, but we get the movies made at that as all that matters. i hold myself a little bit for that, and we get a movie made. everybody wins. >> is a necessary evil? >> i think so. but it is nothing new. it has been happening for the past 50 years. i don't see it as such a big deal. >> some directors to the product placement is a big deal because the impact it could have artistic control. >> a friendly person, produc

but bringing in heineken into the mix through an advertisement in the film itself just isn't right to say some bond fans. placing cars in double a seven films is fine. it goes with bonn's image. >> he is not supposed to drink beer, he is supposed to have 54 dib -- don perignon. i can't help but feel like it is selling out a little bit. >> at one point, he does drink his trademark law of the martini. the presence of the beer is subtle but the producers got a big dollars. it is being reported that the third of the $150 million budget came from different product placement deals. >> what are your views? >> is a necessity and people make such a big deal out of it. it is unfortunate, but we get the movies made at that as all that matters. i hold myself a little bit for that, and we get a movie made. everybody wins. >> is a necessary evil? >> i think so. but it is nothing new. it has been happening for the past 50 years. i don't see it as such a big deal. >> some directors to the product placement is a big deal because the impact it could have artistic control. >> a friendly person, product

there's also heineken. >> jimmy: right. so, tell us about this movie. i've seen the movie, but tell the folks in the audience. >> i play, kind of like a lackluster biology teacher who gets inspired because they're going -- suffering cuts in the school and losing the music program, which is taught by henry winkler -- the awesome henry winkler. >> jimmy: the fonz. >> the fonz. [ cheers and applause ] >> the greatest -- nicest man alive. >> jimmy: definitely. and the fonz. >> that's all you have to say. you carry that with you. i try to find different jobs to support it and keep the music program going and i end up getting into mixed martial arts, realizing that if i lose, i can just lose and make some money. all i have to do is just lose. fy keep doing that, i can make enough money to save the music program. >> jimmy: and you brought a clip along with you tonight. >> yeah, i didn't. i was rushing out of the house and one of my kids -- >> jimmy: it's okay. >> had a blowout. >> jimmy: it's not a big deal. i mean -- >> no, but i tell you what i did. i feel b

. >> your honor, i can represent to the court that i had a heineken at lunch yesterday. >> you drank>> i did, your honor. >> before we picked the jury? >> yes, ma'am. and the reason i raise that issue is that, judge, because if i have one beer at lunch, it's not going to affect my ability to effectively represent my client. >> you really can't have a heineken during lunch when you're in a jury trial. you just can't. that's bizarre to me. >> at this point even the prosecution is concerned that he is ill-prepared to defend his client. after 2 1/2 hours, the judge finally declares a mistrial. >> dale was pretty emotional. he was sad. there were tears in his eyes. >> it was very painful. it was embarrassing. >> i didn't put tequila on my cornflakes, if that's what you're asking me, no, i didn't. >> he later speaks to the local news. >> i did have some drinks the night before. i did have a nominal amount of sleep, i'm going to estimate between 2 1/2 and 3 hours. i didn't wake up and start drinking. >> jakuchunas later negotiates a deal with his new attorney. he pleads guilty to conspiracy

heineken reports tomorrow on wednesday we have numbers out from vw and volvo and on thursday, santander and credit suisse also report figures as well as unilever and wbp. in the u.s., we'll be looking at figures in cat pill ar and yahoo!. facebook is later on in the week. you can read up why the stock selloff may be limited. and if you want to join the conversation here, you can get in touch with us worldwide@cnbc.com, at @cnbcwex. staying on the corporate theme, bp has confirmed it is in advanced talks with rosneff to sell its stake, but no agreement has yet been made. the oil giant said a further announcement would be forthcoming if and when a deal was made. they would sell the stake in exchange for cash and rosneff stock. we're also joined by neal atkinson at data monitor. good to see you. thanks for joining us. bearing in mind we've been feeling bp was frozen out of russia, if they manage to do this deal, does it get them back in the game in a big way? because they could i suppose reenergize the thought of a shore partner. >> takes potential to energize, yes, but let's get the gloom

heineken, 007's beer of choicexd in "skyfall", is spending $75 million on a worldwide ad campaign.s been easy, but convincing daniel craig to take on the role of 007 wasn't. when he was offered the part... >> craig: i said, "no." i said, "thanks very much. you need to go away and find the right person." it was going to be a life- changing thing if i said yes. >> cooper: life changing-- how so? >> craig: it was going to change everything, change how i was perceived in the world, and i suppose i was incredibly nervous about that. >> cooper: was part of the concern that, you know, though you were well known before, this is a global thing? >> craig: yeah, and also because everybody says, "oh, well, you're going to get typecast." i'm forever going to be known as james bond, but that's no bad thing. not a bad label to have. >> cooper: craig finally accepted the role after nearly two years. when he was introduced as the newest 007, some fans complained he was too short and too blond to be bond. but once filming began on "casino royale," barbara broccoli was convinced the critics would be

ceo of heineken in the u.s. he's 39, running the business here in the u.s., doing a turnaround. an airline in india called indigo, and it's india's fastest growing, biggest airline by market share pap low-budget airline but it is the world's fastest growing aviation market. so this company's on fire. we have a relatively new kind of deputy lieutenant, warren buffett on list, a woman named tracy britt, hired in 2009 to be his sort of financial assistant or financial kind of chief of staff type and she's really -- he's given her -- she's now chairman of two of his companies, helping pick a lot of hi ceos. she's fast on the rise. a lot of new, interesting people on the list. >> thank you. interesting list. appreciate t. thanks for having me. thanks. >>> the oakland as celebrate after a thrill be ninth inning comeback and get to face one of baseball's best pitchers. mike rowe here at a ford dealer with a little q&a for fiona. tell me fiona, who's having a big tire event? your ford dealer. who has 11 major brands to choose from? your ford dealer. who's offering a rebate? your ford de