helen gurley brown. >> helen gurley brown had lived without being married very happily, you know, dating, having sex, supporting herself. and she wrote a book, "sex and the single girl," which was about her life. and it became a huge hit. >> isn't this whole subject of sex being discussed and written and talked about too much? >> i could expect a reactionary opinion like that from you. i don't think so at all. >> she openly talked about sex and said you won't get struck by a lightning bolt if you have sex before you're married. >> for average, run-of-the-mill women, it was a bigger deal than "the feminine mystique." >> now that it's all right to discuss sex, people are now talking about it a great deal, and i don't think that's so bad. >> yes, arthur? >> i think that talking about sex wastes such a lot of time. >> helen gurley brown pointed out that the guys had one standard, the women had another. and that was a revelation. rules that had existed for a thousand years just overnight they were gone. >> in a recent survey, 44% of the high school and college girls questioned said they appro