so when the 30% club was formed and helen morsi, now dame helen morsi was the initiator of that, shed people who believed in the principle to argue for business rather than for women. and she chose people to do that who were, i would say, seasoned, rather than old, but seasoned, typically gray-haired, who could be advocates for something that was all about business, not about women. and i think that was the key to making this resonate with the business community. francine: has it resonated? sir roger: well, i think it has. if you look at the board population today, and we have an ambition of 30%, if you look at the ftse 100, you will see large scales of achievement of that across the piece. i think when we are looking in the future, what we've got to do is to make sure that seeing the board visibility is not the end of the story. we have to keep working on the pipeline. we have to ensure that young people coming into the business, young women feel that there is a career path that is practical, deliverable, where they can have a balanced life, but where they can look forward to senior

when the 30% club was formed and dame helen morsi was the initiator of that, she wanted people who believede principle to argue for business rather than for women. she chose people to do that who were, i would say, seasoned, rather than old, but seasoned, typically gray-haired, who could be advocates for something that was all about business, not about women. i think that was the key to making this resonate with the business community. francine: has it resonated? sir roger: i think it has. if you look at the board population today and we have an ambition of 30%, if you look at the ftse 100, you will see large scales of achievement of that across the piece. i think when we are looking in the future, what we've got to do is to make sure that seeing the board visibility is not the end of the story. we have to keep working on the pipeline. we have to ensure that young people coming into the business, young women feel that there is a career path that is practical, deliverable, where they can have a balanced life, but where they can look forward to senior positions based on their merit, rather th