helene goden is the owner, a corporate lawyer fishing around for a new car roar. after throwing out a bunch of ideas, she honed in on one. it is a sleepy little village, our town. it is lovely. i thought, maybe i'm going to try, going to be centered in the downtown, such as it is, in hastings. >> the only problem is when she ran the numbers, she realized this sleepy little town, while lovely, could probably not support a bakery. her company needed a twist, something that would inspire people, not only from her town but from all over to become customers. >> that's how the idea of a gluten-free, dairy free bakery evolved. >> finding good gluten-free food can still be a challenge. helene was right in her assumption. while people won't go far for a typical bakery, they will travel for a gluten-free one. lorraine levine has a daughter with celiac disease. >> i'll go an hour or two if i have to for something she likes. it is very hard to find places and things you like. you stock up and find an extra freezer. >> here is the challenge helene faced. she knew she could get