. >> stephen: hell ya, we put our balls out there on the table. i'm all in, put them on the belt. >> that's right, a new kind of leaning in, but when a women negotiates she pays a penalties. >> stephen: what is the penalty. >> they're not liked. when they advocate for themselves and if they are not liked they don't get the raises and promotions so there a chapter in the new book from a compensation expert and she teaches women how to negotiate so communal language. explain why the salary are you looking for is not just important for you, but it will help you do a better job to the organization. >> stephen: speaking of women not looking out for themselves and not thinking they can stand up for themselves, su have a problem with its word bossi. >> what is the problem with the word boss, some people are bossi. >> yeah, well, that word is used lot more with -- it is getting at a very real problem which is that by junior high more girls, pore boys want to lead than girls. and when you ask them why, they don't want to be called bossi. and so we put out