>> well, i went and spoke with her stepson, henry luce, the son of the famous henry luce who did time magazine. and i did it because our corporate attorney, bill olson, said, "you don't have to ask the family for permission, but it's a good idea." so i went up and met with him. he was in the luce foundation offices in manhattan. and he was a nice fellow, quite gruff, and he heard me out. and he said, "well, i don't agree with what you're doing, but she'd like it." so, i could use the name. >> why didn't he agree with what you were doing? >> because he was something of a rino, to put it kindly. >> and that is - what's that mean? >> a republican in name only. he really was not conservative on most issues. he didn't really get this notion that, you know, women's groups - the so-called women's groups - don't represent most women in america. they certainly don't represent the kind of women that we work with at the clare boothe luce policy institute. but he had enough of a sense of what mrs. luce would have thought to say, you may use her name, even though i don't agree with a lot of your p