we have jeremy, the co-founder of purpose and henry tim is the president and ceo of 92nd street y. they are the co-authors of "new power." great to see both of you. >> good to be here. >> you both have experience with this. you had a zero budget and now it's an enormous event. let's talk about how as a business owner you can tap into this. >> we think of power as this critical capacity in the 21st century. how do you mobilize people effectively? it used to be 20 or 30 years ago, it was about who you knew, the capacity to raise money, capacity to navigate a system. now, anyone has the ability to harness the energy of the communities around them. the question is how you do it. all around us, we are writing this book and inspired of stories without this traditional power, old power. we broke through using these techniques and built extraordinary businesses from scratch. >> how do you breakthrough? i have a company in a small town somewhere. i'm not connected to anyone in power. how do i breakthrough the noise? >> another question is what are you asking your community to do? typically,