for your predecessor running the company, herb kelleher dressing like elvis presley, or you had flight attendants in what we called hot pants in the old days. you had people who would sing on airplanes, or sing at gates. there was a lot of that. the airline has retained some of that. i haven't seen you as elvis by the way. you look pretty normal to me, but i have-- - i'll have to send you a picture. - i would like that and maybe perhaps you could sing right now for us. i'll just cross my arms and legs. - oh i don't sing. - oh, okay. it's just an image. - it's an image. - it's just an image. - i do think that if you fly southwest airlines flight these days, you do get a sense of a more personal, or a more intimate, or a more unconventional experience. that part of it has conveyed to some degree. - oh i totally agree. what we try to do is treat each one of our customers like a human being, and not a transaction, but we've always walked this interesting line where we have kind of a wacky, zany, really fun marketing personality. really fun marketing personality. at the same time, we're a v