if we set a standard that at , hereeveryone has notice is what we expect of you, then -- and of course ryszard industry-standard -- industry input into that standard, but it seems to me that we have notice notice ofcess, opportunity to be heard, and then we go away. i would like to pursue with the agency whether or not the standard is important, mr. chairman. secondly, with reference to additional authorities, in my letter to chairwoman mary meer as asking about the commission's efforts in the past -- chairwoman ramirez asking about the missions efforts in the -- it seemsced that to me that she agreed that having authority to impose civil penalties would be a good authority to have. don't think that is something you want to levy against every company. i think he goes back to a standard. if you are pursuing a standard, you are not held responsible. if you are not, then civil penalties may be available. >> it is very important to have civil penalties available as a remedy for specific deterrence when there has been a failure. your testimony reasserts the federal trade commission's lone s

if we set a standard that at , hereeveryone has notice is what we expect of you, then -- and of course ryszard industry-standard -- industry input into that standard, but it seems to me that we have notice notice ofcess, opportunity to be heard, and then we go away. i would like to pursue with the agency whether or not the standard is important, mr. chairman. secondly, with reference to additional authorities, in my letter to chairwoman mary meer as asking about the commission's efforts in the past -- chairwoman ramirez asking about the missions efforts in the -- it seemsced that to me that she agreed that having authority to impose civil penalties would be a good authority to have. don't think that is something you want to levy against every company. i think he goes back to a standard. if you are pursuing a standard, you are not held responsible. if you are not, then civil penalties may be available. >> it is very important to have civil penalties available as a remedy for specific deterrence when there has been a failure. your testimony reasserts the federal trade commission's lone s

if we set a standard that at , hereeveryone has notice is what we expect of you, then -- and of course ryszard industry-standard -- industry input into that standard, but it seems to me that we have notice notice ofcess, opportunity to be heard, and then we go away. i would like to pursue with the agency whether or not the standard is important, mr. chairman. secondly, with reference to additional authorities, in my letter to chairwoman mary meer as asking about the commission's efforts in the past -- chairwoman ramirez asking about the missions efforts in the -- it seemsced that to me that she agreed that having authority to impose civil penalties would be a good authority to have. don't think that is something you want to levy against every company. i think he goes back to a standard. if you are pursuing a standard, you are not held responsible. if you are not, then civil penalties may be available. >> it is very important to have civil penalties available as a remedy for specific deterrence when there has been a failure. your testimony reasserts the federal trade commission's lone s