. >> the pic won a photo contest and hern samantha new instagram followe followers.ollowers want to know how she gets as spen into her kayak and what kind of kayak she's using. >> a lot of people are interested in the gear that i'm using. >> interests that caught the attention of advertisers who came baring gifts. >> kayak free and dog food, free plus 500 dollars for a post a month. and the watch from garmin in exchange for a post a month. >> we were looking for an influencer who was a female in the outdoor category and someone who was already using garmin products. >> matt is creative director at garmin international scouring for people like sara. social media users with large followers, fashion to fitness, photography, parenting and of course celebrities. >> before social media we relied on traditional medians, like print and broadcast. that forces you to talk at customers. and now with social media you have a opportunity to be part of the consumer dialogue. >> coca-cola is cashing in too, luring selena gomez who can make $550,000 per post were thanks to her 120 mi