herrin has also made it easy for her stylists to run their businesses entirely on line. personalized stella & dot website. >> someone can click a button and have it personalized like that. it's a dream. >> reporter: the company has a team of marketers constantly creating content for stylists to share on social media. >> everything's laid out for chief justice is easy. we don't have to deal -- for us which is easy. we d hon'tave to deal with images. selling for stella & i can still sell and be relevant in the midst all right. >>epte whileo her kids and running a company. she pulls in bet $3,000 a month through her own sales, and by earning commission from the sales of other stylists she's recruited. stella & dot offers financial incentive to stylists who bring people on board. the more you recruit, the more you earn. a multilevel marketing strategy employed by many direct sales companies but viewed skeptically by some. for some who might say this is a pyramid scheme, what is your answer to that accusation? >> stella & dot is a business platform. it worus 500 companies sal

herrin has also made it easy for her stylists to run their businesses entirely on line. stella & dot website. >> someone can click a button and have it personalized like that. it's a dream. >> reporter: the company has a team of marketers constantly creating content for stylists to share on social media. >> everything's laid out for chief justice is easy. we don't have to deal -- for us which is easy. we don't have to deal with images. >> reporter: linda has been selling for stella & dot for five years. >> it's easy to click and share it on instagram or facebook. >> reporter: the mother of two is married to an army major and has lived in six states over the past 12 years. >> when we're moving, i can choose to work during the move. i can still sell and be relevant in the midst of moving. >> isn't that cute? >> reporter: she spends five to ten hours a week selling the accessories. >> all right. >> reporter: while also raising her kids and running a dance company. she pulls in between $2,000 and $3,000 a month through her own sales, and by earning commission from the sales

(annerounc) tonight, the latest boss to step into the ring, is jessica herrin. hi, i'm nicole. danger. (announcer) the founder and ceo of jewelry and accessories giant