getting more bits per second, per hertz, as i would say in technical terms.couple of ways of doing that. one is through a compression. reducing the numbers of bits that have to be sent. the other is using more efficient modulation techniques. what scares me as an engineer is those techniques only look like they can provide us with incremental improvements. i'm not saying we shouldn't, we should. but the difficulty is, they are probably not going to be adequate. so that leads us then to the need for more sharing or reallocation. the other way, just to complete the thought, is through more intense reuse of the spectrum. for example, when your cell phone, the tower maybe two miles away. and therefore, your taking up an area with a two-mile radius. if you shrink it down, then you can use that same channel more and more times in a city like d.c. you can use the same channel seven hundreds times. you can see the cellar carriers have made nevertheless investments in cell towers. that helps a lot. as you keep getting yourself smaller, of course, then you have to get