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neil heslop. _ renewal in our country. neil heslop, thank _ renewal in our country.- renewal in our country. neil heslop, thank you very much indeed. to the film industry now and the evolving issue of ai generated content. as the hollywood awards season kicks off — could an artificial intelligence programme ever win best film? and what would that mean for the movie industry — including its actors, directors and other creative talent? my colleague, ben thompson, has been speaking to the lead negotiator for sag—aftra — the union at the heart of last year's hollywood actor's strike. i would say it is not about whether ai will be used in the business. it is about how our i will be used in the business and what kind of wide rails and limits their rather can be put on it. ai is not in limiting itself. humans are decisions about al and how it is implement it, so we can decide to do it in a way that is more forward thinking, that cares about its impact on people. the idea that somehow we are going to block ai, stop it from happening as much as some people would like that to