german culture, so there were brewery's being set up all over the city, and i think what made heurich wasetitive was he really trying to create a more state-of-the-art this and this or a more sophisticated business, i guess. that meant he would go out and form relationships and have bars and restaurants that were his clients, people who he knew were linked to his products. it is something that now we take for granted because at this point, craft brewing in america has become this industry, and there are best practices and all these things, but he was a businessman coming here starting him scratch trying to figure out what would help him make it here. he did succeed, and i think -- you know, we know that he suffered from periods of exhaustion during this time when he was building of his business and would have to take large amounts of time off and go to europe and take the cold water here and do these things to sort because heze himself was working nonstop to build up this business. the biggest challenge to his brewery and probably heurich personally where the trying times he and his family had t