i look at the hilary rosem moment, within three days we had 100,000 moms for mitt and they became our best volunteers and were sharing their stories. to try to cultivate that and us to think about how do you change the image everyday to be someone else standing for you, how do you make that a greater part of the campaign knowing that that has probably no tangible effect at someone of the strategy team can say i know what's going on, for us to know that was so powerful for us for what we were trying to do recruit volunteers. that's where the disconnect will always be the hard part of blending the coms director and the digital director. if you don't have that background and that skill set because it would be very hard to teach someone all the digital elements. >> people will come with different -- the reality of the campaign staff that you're going to put together is people will come with different levels and intensities of expertise, right? >> yes. >> did that answer your question? >> it did. thank y'all very much. >> thanks. >> yes. go ahead. >> hi, my name is also shannon. i'm an und

i look at the hilary rosem moment, within three days we had 100,000 moms for mitt and they became our best volunteers and were sharing their stories. to try to cultivate that and us to think about how do you change the image everyday to be someone else standing for you, how do you make that a greater part of the campaign knowing that that has probably no tangible effect at someone of the strategy team can say i know what's going on, for us to know that was so powerful for us for what we were trying to do recruit volunteers. that's where the disconnect will always be the hard part of blending the coms director and the digital director. if you don't have that background and that skill set because it would be very hard to teach someone all the digital elements. >> people will come with different -- the reality of the campaign staff that you're going to put together is people will come with different levels and intensities of expertise, right? >> yes. >> did that answer your question? >> it did. thank y'all very much. >> thanks. >> yes. go ahead. >> hi, my name is also shannon. i'm an und