. >> the latest from the hiller clinton campaign. 90, how big of an issue is the economy in this 2016 election? >> i think it's huge. i think there are millions and millions of americans who don't really feel they are getting ahead economically. they don't really feel the benefits of the supposedly covers since the great recession. so, i think it's massive and of course it's particularly important in a number of battleground states that have been in the past assorted heavily oriented towards manufacturing jobs. donald trump hoping to win states like ohio, pennsylvania and elsewhere in the so-called rust belt and i think the ad you just played from hillary clinton's campaign purely intended to head him off at the path they are. >> finally, these are 230 second played-- paid spots, but in 2016 with some a different media choices and the influx of social media, how important had is paid advertising by these candidates? >> great question. many people would say hiller clinton has jumped out to italy did many of these battleground states because her campaign spent more than $60 million befo