professor brad hintz with us. we will talk banking with mr. hintz.eague, craig moffett, with us. i will fold all of this in together, and this goes to your wonderful research notes on the disruption of media business will stop i have got disney waiting on the home run of the "avengers," than they go to the home run of "star wars: content ." content is king. i've got the magic of the nhl playoffs. then i go to a fistfight, or i can go to to another phrase where verizon, i think, espn is going after verizon over the reality of what olivia sterns wants to do with her cable box at home. fold all of that in. the power of content versus espn suing verizon. prof. hintz: a lot of interesting things to unpack and what you just said. one of the interesting ones is i have heard that content is king of so many times that a couple of years ago i went back and looked at content versus distribution. distribution has outperformed content in a most every major time period. olivia: fascinating. craig: now we are in this period where distribution is becoming a business