. >> we've been talking with lane hirabayashi, professor of asian american studies at ucla. he is a co-author of this book along with his uncle and his father. trade for the story if your bios cheevers is the united states. >> thank you very much. >> otto santa ana, author of "juan in a hundred" takes a critical look at the coverage of latinos on the evening news. this is about half an hour. >> guest: >> host: now we want to introduce you to otto santa ana. professor santa ana, what do you teach? >> guest: i've been just cannot do canna studies. >> host: workhorses are you teaching? >> guest: i teach courses in language in the media, the classroom and political humor and i teach courses on language -- all aspects of language that are socially relevant. >> host: your book wants to talk to you on booktv is "juan in a hundred: the representation of latinos on network news." here is the cover of the book. professor, before we get started, what does the word latino mean? all the people who are a lot american >> you are professor >> guest: mexican-american descent. another way of