you're the ceo of the hispanic foundation of silicon valley. is this the role of foundations, or should it be the role of foundations, to delve into subjects like this and make sure that our community is well served? ron: well, as the only latino-led and managed foundation, regional foundation, we believe it's part of our responsibility to take on the big issues, and try to find the big solutions, and try to find the big partners. because our population is very large. and we, you know, we do that selectively. we focus on education excellence, leadership development, and what we call, "convening and engaging the hispanic community." so, you know, we have limited financial resources, so that means we have to limit our focus and try to have impact, have results. because that's what funders fund. they wanna see that the money they're giving our foundation is having an impact on some of the issues we're trying to resolve. damian: great investment. well, we'll be celebrating at the hispanic foundation ball, coming up on october 24 at the san jose fair

hispanic foundation de silicon valley, la fundación hispana del valle del silicio. bienvenido al programa. julián cuevas: gracias. damián trujillo: platícanos primero de tu organización, the hispanic foundation of

damian: we begin today with the ceo of the hispanic foundation of silicon valley, which is in charge of issuing the "la familia" award, former san jose mayor, ron gonzales. welcome back to the show. ron gonzales: well, thank you. it's always a pleasure to be here with you, damian. damian: thank you, mayor. you do a lot more than issue the "la familia" award. we'll talk about that in a bit. but you just announced some very, very huge news this past week. tell us what you announced. ron: we did. we announced a very exciting partnership with the intel corporation, who is the first major investor in

of the hispanic foundation of silicon valley. he says latinos are a committed community, one that's worth investing in. >> there's a lot of needs within the hispanic community, but we have a lot of strengths, too. >> and regardless of what the numbers say... >> we're all americans now, and we should all help each other, and you don't necessarily have to have blue eyes to be an american. >> a reminder that the u.s. is a nation of immigrants. in san jose, chris nguyen, abc7 news. >> and joining me in the studio today are adriana lopez, the manager of programming, development, and community outreach at the mexican museum. rolando bonilla, principal partner of the public relations firm ford & bonilla, and stephanie bravo is the founder of studentmentor.org and is now the vice president of programs for strive for college. bienvenidos. >> gracias. >> thank you. >> well, you heard the report by our colleague, chris nguyen. let me ask you what the implications are. "we're already here. whoa! we made it." what are those implications? anybo

. >> for their work and dedication for being a beacon in the community, the hispanic foundation of silicon valley is honoring the guerreros as la famil familia. the family of the year. >> well deserved. >>> still to come, a tough turnover. what reason uber and lyft drivers might be able to hold on to experienced drivers. plus -- >> i'm sam brock. rising rents and displaced residents. for many, that's the story of housing in san francisco. mayor ed lee claims that proposition a will make a dent in making the city more affordable once again. will it work? that story up next in reality check. [female announcer] if the most challenging part of your day is the staying awake part, sleep train has your ticket to a better night's sleep. because when brands compete, you save during mattress price wars. save up to $400 on beautyrest and posturepedic. get interest-free financing until 2018 on tempur-pedic. plus, helpful advice from the sleep experts. don't miss mattress price wars at sleep train. ♪ sleep train ♪ your ticket to a better night's sleep ♪ for long. ==vo== that's accord >>> it turns out uber and

reporter: for their work and dedication for being a beacon in this community, the hispanic foundation of silicon valleys humble in honoring the guerreros as la familia, family of the year. >> very nice family. >>> up next at 11:00, a story proves you are never too old for baseball. how a father and son made their love of the game a lifelong passion. >>> plus, the holiday shopping season apparently already under way and new numbers prove it. >>> and not much of a temperature spread. and skies are clearing from coastal valleys. and we're getting ready for some rain by the middle of the week. i'll detail that coming up in the microclimate forecast. >>> got a tip for nbc bay area's investigative unit? call 1-888-996-tips, or e-mail theunit@nbcbayarea.com. nbc bay area, we investigate. why let someone else have all the fun? the sometimes haphazard, never boring fun. the why can't it smell like this all the time fun. the learning the virtue of sharing fun. why let someone else have all the fun? that's no fun. unleash the power of dough. give it a pop. the beginning of the holiday >>> halloween is a week away