. >> reporter: hitachi construction industry is one of japan's leading manufacturers. the company uses three-dimensional computer-aided design or 3-d c.a.d. when creating new products. five years ago, the firm began using this technology for its parts catalogs. it issues a new catalog every time it introduces a new product or makes a change in an existing item. because of this, nearly 200 new catalogs are printed each year. in the past, illustrateors drew each part by hand, based on blueprints. one catalog costs an average of about $12,000 to make. thick catalogs such as a 700-page one costs about $95,000. to cut costs and increase efficiency, the company started using 3-d c.a.d. now illustrate or illustrators rathe product. time and cost by >> translator: instrucon nuals,an ansalexahi applications. is haleirm created taed manuals how tou theirasily viewiaamth nd earphones.t agm. prle imesweo o 3 >> atfome.while it wantt gd weather. so theerform a traditional ceremony. it's a time-honore ed ritual,k . tradition says laughter blows the clouds away. the ritual must have