of the way in which decisions were made, particularly when we were a smaller company, were just add hokit was like sometimes we would be eating dinner between some random set of people in the company we'd just make a decision. because i'm the ceo, i can just make that decision. when that happened people would get upset if they weren't there. i wasn't there and you guys just made a decision. and we made a big change so that decisions are kind of have to be made with a process. you know, in the office. and also, we do this thing every week, it's a q&a, friday q & a, anybody can ask any question they want. the rule is i'll answer it if i know the answer. a lot of people feel a lot better. they really increased commitment and trust of the leadership. we talk to our users sometimes. we just randomly contact some of our users and are able to talk to them. another way is most everybody in the company uses the app to try to learn a language so we know. i use it to try to learn some languages. i know what the limitations are. look, this kind of sucks. the mobile market has matured a lot. users a