and not just teenage shop-a-holics, but moms, too. >> excuse me, honey. >> reporter: like audrey, who says she used to be fashion i con donna karan's personal assistant in new york city. >> style completely changes when you become a mom. that's just the way it is. because of our bodies, the money situation in our household -- so, a lot of the young girls, teenagers, college students, i wanted to bring it into the mom space. >> we're not super skinny models, we're not wearing it for our waist. you want to make sure you have a longer shirt on on top. >> reporter: audrey is a mother of four boys under the age of 8. she has millions of followers and turned her blog into a money maker for her family. >> hey, everybody. so, i just got back from tj max where i did a haul. these are real and raw slices of our lives. for me as a mom, my number one thing is comfort. my kids are in the background, my husband is shooting it, i'm on a web cam, it starts to shake and i just roll with it. >> reporter: back at forever 21. i probe for tips. so, what is the new black this season? >> coral. >> i was abo