they need to be lookeded at from a holiic perspectitive. regardless of what industry you ar in, every business as a fundamentatal requirement. business development finance sales, marketing infrastructure h.r. every single business has all of those components. one e person cannot do all of that. they will go from practitioner and then they will realize they cannot do everyththing. then they will s i anot really good at managing pple. so they bring in additional executives around themoving to a leader position. if you run a well oiledd machine that is processed-centric, then you really are able t move into an advisory capacity. >> g good advice. i want to bring sarah in on this. you have received a lot of attention in a sht amount of time. what did you have to l learn the hard way? >> a lot of things. we are big fans of pickles. we grerew up on pickles. >> you have admitted you are in thwrong city to have that kind of a business where rent is high and distribution is not t easy. how have you overcome some of the challenges? >> we have collabo