the ceo of hollar is here.ur price, i'm astonished, this unicorn i figured about 15, 20, is 2 bucks. spinsers hard to get, you have reasonable prices on. how can you get the prices the big guys can't get? >> first, it starts with people. we have such an incredibly talented team. >> all out west? >> oh, yes. we have been pounding the pavement, working with amazing suppliers and sourcing unbelievable products. >> is it machine learning algorithmic about what people want or just up here? >> you make a great point. this type of retail hasn't been available online. how do you replicate the magic of going to the experience of going to these stores? it takes a lot of machine learning, technology to present an amazing personalized experience. i have a fabulous dollar tree. i go there. they give great bargains for candy. these are a little cheaper. let's say dollar tree is watching this segment, that guy, david, is a hot guy. we will be hollar-rooney and come after him. what do you do? >> this is such a massive massive

. >> majority of the feedback was positive, we got a lot of hoots and hollars, which is nice, some peopley didn't think it was too prep. >> i by most account, the packaging protest worked. it blew up on social media, and customers haven't stopped talking about it. >> it raises awareness, it caught people's attention. >> chris o'connell, "fox 29 news." >>> i guess if your bosses are okay with it. still have your bail money. 55:00 -- 4:51, we learned about the warnings of second hands smoke and the dangers, right? now scientists are warning us that third hand smoke can be just as harmful to our health. >> so, third hand smoke is the stuff left behind, all of the renmant what's left behind when you think that the air has cleared out. so this is everywhere. this is going to get stuck in your draperies, your curtains, your fabrics, found all throughout your car, house, sealing tiles, even found traces every nicotine on the fingers every little tiny children. this new study finds that third hand smoke can lead to changes in our blood cell counts, which is associated with having a weakens immune