painting for about $150,000. >> then there's frank's 1974 piece, "at the earth's core," sold by holly frazetta-taylortions. and how much did it sell for? >> about $1.1 million. >> another recent sale, bill frazetta's "sea witch" brings in 750 grand. the next generation of frazettas, meantime, is promoting their grandfather's work. what are you doing exactly with your mom now? >> well, five years ago we decided that we were going to start frazetta girls, llc. we're making tons of different prints like canvas prints, textured art prints, patches, pins -- just my goal is for everyone to know who frank frazetta is, the godfather of fantasy art. >> at a booth here at comic-con, i meet with danielle frazetta, bill's daughter and sara's cousin. she, too, runs her own business, selling her grandfather's art. do younger people recognize this as a frazetta? >> either they know who he was, and they're just like, "this is the master," or they don't, and they're just like in complete awe. >> what is your dad's legacy? >> just being the greatest fantasy illustrator that ever walked the face of the earth. i think h