. >> reporter: 26-year-old holly warrenstein is the brain of the show, not to mention the mouth and stomach of years ago, he was a substitute teacher who had big dreams of hitting it big on the internet. he and a friend dabbled in all sorts of web contests, even winning an award from john tesh for this tribute. ♪ so we're out for john tesh >> reporter: their success for "epic mealtime" didn't come by accident. they decided there was a market for a food show and licensed the domain name even before posting their first epic video. >> people are, like, did you expect this? i was, like, no, i expected to waste my time producing scum that no one's going to like. >> reporter: we went behind the scenes to see them prepare one of their episodes. a dessert involving ice cream, jack daniels, ice cream, bake on, bake on, and bacon. >> describe to me your feelings about this. >> this is my job. when you hold this in front of me, this is work. this is my suit right here. it's my blazer and my microphone, to you. it brings home the bacon. >> reporter: the shows take up to $1,000 apiece to produce. but th