program, george washington university, washington, dc; sandra de castro buffington, director, hollywood health & society, usc annenberg norman lear center, beverly hills, california. the media obviously influences how people create their opinions, particularly about addiction and treatment issues in behavior health. and doug, why don't we review what we mean about media today. some time ago, marshall mcluhan said that the medium is the message and that is more true today than ever. media have proliferated and they now permeate our society. we're surrounded by it constantly 24/7 and users increasingly are defining what the media are and what those media mean to the rest of us. and mark, why is it important for the media to really understand addiction, treatment, and behavioral health? i think as doug just said, it's 24/7, people rely on the media to get their information and, as the media reaching out, people are forming opinions, ideas, attitudes about what they think about addiction and mental illness based on what they're seeing on these tv shows or seeing on the internet or hearing on the r

hollywood health & society works with script writers and producers to get accurate health portrayals into television, film, and new media. so one thing we're doing, going back to the earlier conversation, we're using a transmedia approach, old and new media, so that when we do get an accurate tv health storyline on addiction, we then work with a group like samhsa to develop the script for psa and a dramatic plot point spin and storyline refer viewers to credible sources of information through web links or call-in hotline numbers. and a lot of times, we refer viewers to web sites where they can actually generate their own content and tell their own stories and have a conversation with other people in similar situations. and often these messages go viral, and then it really takes off around the world. so that's one approach. the hollywood health & society has a partnership with the writers guild of america, west and we work with writers to connect them to experts. so we could take a recovering addict or alcoholic in to meet with the writers. we might take a physician, a clinician, or a

and hollywood health & society consulted on that. we had a psychiatrist consult. the show actually sent us, they sent us the script ahead of time. in fact, they sent us the rough edits. so we sat with a psychiatrist in our office for a second round to review every episode, which is very rare for a network to do and they did an excellent job. we then collaborated with samhsa to develop a public service announcement. we got permission and samhsa helped us develop a script. and this psa featured this gorgeous young actress who was the woman with bipolar disorder in the story referring young people to a special landing page, a web site. and we tracked the traffic. there were huge spikes the day of the show and the day after this psa aired. and kids actually could enter discussion threads. and there were some really heart-breaking stories in there; kids who said, "i've been telling my parents for 2 years there's something wrong with me; now i know i have bipolar disorder, they don't believe me." well, in this case it was one of samhsa's partner groups, they had trained

hollywood well at. means wellness or health in a summer literally but for joining us should be wellness and we're interested in people being well it also when you tell people since americans don't know languages they think it means sneeze institute so they laugh and interestingly enough i'm a scholar of cartoons and it's it is an english word now as we steal words internationally and it's the most east single used words in cartoons as a punchline so all of those are reasons ok very. do you believe that children really miss patch after he visits your patients and then goes away did do you have a feeling that they feel sorry and left does that make them even even more sad than they were before he came there no when talking about the kids the clan visit sort of is it. hard to give. i believe the. i don't think they feel worth the killer no i don't believe in that it was the thing i believe that. it's better to do a little than nothing i believe that it's the good impressions that he brings the inspiration the collar it's the with the birth and it doesn't go away doesn't it doesn't become mine become for just t

now on to some entertainment headline story of health care for hollywood to help find jobs but the borrowersurgery after falling underbred and breaking her hip. she remains in hospital after she fell of her bel-air home last night, her husband and other relatives or at her side they say they will do the surgery everything will be fined the 93 year-old actress has been partially paralyzed since her car accident. >> >> more prominent films include john huston's 1952 along ruched end orson welles drops a touch of evil. other news this morning it has been a couple weeks since conduct in prison went into effect kron4 stanley roberts thought he would check to see if there are any violators at the bridge here's more on this edition. >> everything i'm about to show you a actually happened within a 45 minute time spent five the bay bridge toll plaza starting at 3:00 p.m.. >> this drive verges stopped at about two energy from the toll plaza because he was confused as to word ago. >> left turn. after >> since july the first there's been a major change with the bay bridge purple lanes. her torso rob di

and hollywood, we will talk about health and nutrition and a lot of questions answered by joy bower abouteam and pickles and all of those thing, and we will talk about a healthy protein option there. and a tasty treat there. >> and we will talk about the bottom line, certain negotiating tactics and doing your homework can pay off in the bottom line from the car loan to the credit cards, and we will show you how to save yourself some very big bucks. >> i love that segment. >> but first, we will go inside to ann curry who is standing by at the news desk. >> hi, matt, and everybody. that new blown out cap on the blown out well is holding up and bp is talk about perm neranentl sealing the well. they want to pump mud down into the camp that has been puming in since last thursday, but the government is urging caution in this approach worried about the potential leaks. >>> for the first time since becoming prime minister in may, david cameron is meeting with the president at the white house and today's agendas is the projected cost of the bp oil spill, as well as the timetable for withdrawal of

health. centrum ultra women's. airborne. beautiful. and strong. there to ensure the most powerful transmitter is you. rule the air. >> dicky: from hollywood, it's "jimmy kimmel live!" tonight -- kevin james. from "the twilight saga eclipse," nikki reed. and music from the-dream. with cleto and the cletones. ♪ it's "jimmy kimmel live" >> dicky: and now, it's go time! here's jimmy kimmel! [ cheers and applause ] >> jimmy: hi, everyone, i'm jimmy. thank you for watching. thank you for coming. please, find your seats. the presentation is about to begin. at midnight tonight, a few minutes ago, for those watching at home, the third movie in the "twilight" series premiered. thousands of fans were lined up. if you want to sneak into your teenage daughter's room to read her diary, tonight is the night. it already set a record for advance ticket sales. i saw the movie already. spoiler alert. taylor takes his shirt off in this one. [ cheers and applause ] i wonder -- i wonder how much they would make if they just made a movie called "taylor takes his shirt off." $120 million. and then the sequel, "taylor takes his pants off," in 3d, right? could bea

health care reform law. >> jimmy: that's actual news right there. [ applause ] that's terrible. hey, guys, don't do that. bald is fine. according to the hollywoodan idol's" search to find simon cowell's replacement is getting heavier. according to the report, harry connick jr. has been considered. bret michaels has been considered. and donald trump, who, when i think music, i think donald trump, has been considered. i don't think they should be allowed to just pick. they should have to go through what we go through. nine weeks of auditions in eight cities, 15 weeks of audience voting and then they can have their new judge, who we forget immediately, right? [ applause ] and -- donald trump would be fun but it has to be a music person. i would get phil spector out of jail to do this. he knows music. and if he doesn't like someone, he can shoot them. that's -- who wouldn't watch that? about 2 1/2 weeks ago, a guy sent me a youtube video of a man stumbling on a double rainbow in the yosemite national forest. at the time, it had like 800 views on youtube. i posted it to my twitter account. i tweeted it, which is something i do from time to time, and

program, george washington university, washington, dc; sandra de castro buffington, director, hollywood health & society, usc annenberg norman lear center, beverly hills, california. the media obviously influences how people create their opinions, particularly about addiction and treatment issues in behavior health. and doug, why don't we review what we mean about media today. some time ago, marshall mcluhan said that the medium is the message and that is more true today than ever. media have proliferated and they now permeate our society. we're surrounded by it constantly 24/7