program, george washington university, washington, dc; sandra de castro buffington, director, hollywood health & society, usc annenberg norman lear center, beverly hills, california. the media obviously influences how people create their opinions, particularly about addiction and treatment issues in behavior health. and doug, why don't we review what we mean about media today. some time ago, marshall mcluhan said that the medium is the message and that is more true today than ever. media have proliferated and they now permeate our society. we're surrounded by it constantly 24/7 and users increasingly are defining what the media are and what those media mean to the rest of us. and mark, why is it important for the media to really understand addiction, treatment, and behavioral health? i think as doug just said, it's 24/7, people rely on the media to get their information and, as the media reaching out, people are forming opinions, ideas, attitudes about what they think about addiction and mental illness based on what they're seeing on these tv shows or seeing on the internet or hearing on the r

hollywood health & society works with script writers and producers to get accurate health portrayals into television, film, and new media. so one thing we're doing, going back to the earlier conversation, we're using a transmedia approach, old and new media, so that when we do get an accurate tv health storyline on addiction, we then work with a group like samhsa to develop the script for psa and a dramatic plot point spin and storyline refer viewers to credible sources of information through web links or call-in hotline numbers. and a lot of times, we refer viewers to web sites where they can actually generate their own content and tell their own stories and have a conversation with other people in similar situations. and often these messages go viral, and then it really takes off around the world. so that's one approach. the hollywood health & society has a partnership with the writers guild of america, west and we work with writers to connect them to experts. so we could take a recovering addict or alcoholic in to meet with the writers. we might take a physician, a clinician, or a

and hollywood health & society consulted on that. we had a psychiatrist consult. the show actually sent us, they sent us the script ahead of time. in fact, they sent us the rough edits. so we sat with a psychiatrist in our office for a second round to review every episode, which is very rare for a network to do and they did an excellent job. we then collaborated with samhsa to develop a public service announcement. we got permission and samhsa helped us develop a script. and this psa featured this gorgeous young actress who was the woman with bipolar disorder in the story referring young people to a special landing page, a web site. and we tracked the traffic. there were huge spikes the day of the show and the day after this psa aired. and kids actually could enter discussion threads. and there were some really heart-breaking stories in there; kids who said, "i've been telling my parents for 2 years there's something wrong with me; now i know i have bipolar disorder, they don't believe me." well, in this case it was one of samhsa's partner groups, they had trained

because of, quote, star whackers who were killing hollywood celebrities. >>> in health news, air pollutionr risk of a heart attack. a new analysis of dozens of scientific studies found that pollution triggers more heart attacks than anger, sex or drugs. terrell brown reports. >> any chest pain? >> reporter: frank altera is only 34, but he worries about having a heart attack. >> my mom passed away at 45 from a heart attack. my father recently had a heart attack at 58. >> reporter: his family history and high cholesterol put him at risk for heart disease. he's trying to keep it in check, but new research shows there's one risk factor he can't control. a new study in the journal "lancet" finds that air pollution can increase your heart attack risk 5%. >> it actually affects the lining of the arteries. and just like, if you smoke, the lining of the arteries can get damaged. simply by the air we breathe. >> reporter: since everyone is exposed to the air, researchers found pollution is responsible for the same amount of heart attacks as individual factors like physical exertion, coffee, alcohol,

health department. >>> another hollywood news, betty garrett died in a los angeles hospital she starred on broadway early in her career and on film she was paired up with frank sinatra. then her career got sidetracked by the mccarthy era, hollywood blacklist she revived it on tv playing the bunkers neighbor irene and laverns step mom she died of an aortic aneurysm. >>> the year of the rabbit when weekend early addition returns. >> and a bit later a local blues man up for a grammy at tonight's big awards show. first here is jim. >> looking out the window this morning, around the bay, partly cloudy conditions cooler temperatures on the way a look at your forecast coming right back the internet on a plane! are you from the future? um, no. cleveland. listen cleveland, your savings account is stuck in the past! earn more with interestplus savings at capitalone.com. that's new school banking baby! so instead of making peanuts, your savings will be earning three times the national average. oops. sorry. three times more? i'll have that! it is now safe to go online to capitalone.com. what's in your wallet? buh-by

hollywood actor near santa cruz. >>> also, could the super bowl be bad for your health? why some might not want to take it too seriously this year. >>> then a warning for moms. the crucial test they're being urged to get within six months of giving birth. >> and the public's chance to say good-bye to jack lalanne. >>> good afternoon. i'm jeff ranieri. after some weekend rain, finally turning to dry out here and plenty of sunshine. temperatures in the low to mid-60s in the east and south bay. tonight, clear and cold and you'll want to s for this. major travel delays in my forecast. >>> want to take it back up to sacramento to show youerer jerr brown. right now, the governor talking about california's $25.4 billion budget deficit and his plans to try to close that deficit. some 12.5 billion from cuts to spending and also, he's going to raise the issue of extending a tax that would go on the ballot in june so that you could extend temporary tax cuts. the governor again asking for bipartisan cooperation. if you'd like to hear the entire address, go to our website. >>> a san

hollywood hills for the service. and this is a celebration of health. lalanne died of pneumonia, he was 96 years old.$'$'$'$'$'$'$'$'$'$'$'$'$'$'$'$'$'$'$'$'$'$'$'$'$'$'$'$'$'$'$'$'$'$'$'$'$'$' are trying to steal our jobs and san forward researchers trying to return

hollywood this morning. aretha franklin had to cancel a bunch of concerts because she had a big health scare.closed but there were rumors it was pancreatic cancer. which we know exist treatmently serious. she has denied that. big tribute at the grammys. >> and she looked great at the grammys. >> she did. lost a lot of weight. you know, she -- it was impressive. she's 68 years old. apparently she's coming back on the end of may, she's going to do a show at seneca niagara casino & hotel. she's apparently on the way back to the stage. despite whatever illness she had. >> good for the fans. fess up, have you watched real housewives of any state? >> my girlfriend forced me. you're about to get into beverly hills. >> we're talking about camille grammer, by the way. she's been called the worst housewife in america, by the way. >> i agree. >> ex-wife of kelsey grammer. now a correspondent on cnn. >> reporting on what? >> reporting on fashion. something up her alley. she's had this quickie divorce. you see camille there. she looks like a fashion plate. she does like to shop. >> with kelsey's money she

health of your heart. juju chang on what doctors are learning. >> just got here. yeah, no. >> reporter: the hot flash. hollywoodees it as a tell-tale omen that strikes fear into aging women. i spoke to not so fearful women today at the jcc manhattan. >> it comes from the inside out and you feel like you're wrapped in cellophane. >> it sort of feels like, when my hormones change, fasten your seat belt, we're in for a ride. >> reporter: but researchers believe that pink flush may have a silver lining. the hot feeling is triggered by hormonal changes. the brain sends messages to blood vessels on the surface of the skin to dilate. but one doctor wondered what's happening to other blood vessels deep within the body. >> could what's happening in the skin be a window into what's actually happening in the heart and blood vessels related to the heart? >> reporter: researchers examined data from 60,000 women over ten years and found women who get hot flashes early in their menopause sequence have less risk of heart attack and less risk of dying from heart attacks, as well. >> the interplay between hot flashes and night s

health. with you. for life. >>> finally, not quite sundance, but it works. this is the time of year when part of the bay area goes hollywoodilm festival kicked off tonight in san jose. the media launch party welcomed filmmakers and movie lovers, too. our morning show meteorologist christina lauren talked to one of the founders who said everyone's excited. everyone was treated tonight to see a performance. the festival runs until march 13th. >> were we invited? >> i don't think so. >> thanks for joining us. "the tonight show with jay leno" is next. >> we'll see you tomorrow. bye-bye.

with the chamber over issues such as health care and financial overhaul he since made a point of reaching out to business including tax breaks. >>> 5:40 a.m. hollywoody area today as giana mentioned before, that television show being filmed in a popular neighbourhood. >> verizon putting customers on hold for now when it will start taking preorders again for iphone. ♪ [ female announcer ] starbucks via is planted the same... ♪ ...harvested the same... ♪ ...and roasted the same as our other premium coffees. it only makes sense it would taste the same. so, try it for yourself. buy a pack of 100% natural starbucks via ready brew. we promise you'll love it or we'll send you a bag of starbucks coffee. it's the starbucks via taste promise. look for it where you buy groceries. seven years ago, i had this idea. to make baby food the way moms would. happybaby strives to make the best organic baby food. in a business like ours, personal connections are so important. we use our american express open gold card to further those connections. last year we took dozens of trips using membership rewards points to meet with the farmers that grow our sweet potatoes and

health & wellness products. there's an everyday way to well. >>> sam has been teasing robin all morning about the potential snow out in hollywood for the oscars francisco for the first time in 35 years. and, sam, you brought in a special correspondent for that breaking news. >> we have an expert on san francisco. and i may have the most wonderful guy i know, by the way. spencer christian is with us this morning. good morning, spencer. >> good morning, everybody. how are you guys doing? >> hey. >> spencer, fill us in on what's happening in the bay area. 35 years since you had snow at bay level. >> the last time we had snow at bay level was 1976, 35 years ago. and there's many people that haven't seen snow. maybe not face-to-flake. they've seen it on tv. and so, it's a big deal here. we're leading every newscast with the approaching snowstorm. and, of course, it's an important story, given the rare occurrence it is here. to me, because i worked back in new york for so many years and braved so many major snowstorms, it's kind of amusing. we're waiting for it. hasn't quite materialized it. it's in the higher elevations. but hasn't come down to ba

program, george washington university, washington, dc; sandra de castro buffington, director, hollywood health & society, usc annenberg norman lear center, beverly hills, california. the media obviously influences